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Dissemination: Communication, Public Relations, and Propaganda

Dissemination: Communication, Public Relations, and Propaganda. Linda Mason lmason@osrhe.edu. DISSEMINATION. requirement influences shows accountability. DISSEMINATION. The process of COMMUNICATING information about your research to the PUBLIC NOT propaganda.

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Dissemination: Communication, Public Relations, and Propaganda

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  1. Dissemination:Communication, Public Relations, andPropaganda Linda Mason lmason@osrhe.edu

  2. DISSEMINATION • requirement • influences • shows accountability

  3. DISSEMINATION • The process of COMMUNICATING information about your research to the PUBLIC • NOT propaganda

  4. ALL THROUGH THE GRANT PROJECT • Include dissemination strategies and activities from the very beginning • Link the dissemination activities to: • the statement of need, • the program delivery, • evaluation, and • budget

  5. NARRATIVE • Include dissemination narrative in: • your program narrative, • evaluation plan, and • budget - 5-10% of the total budget amount

  6. In no way should dissemination be an afterthought! • Disseminate information about • activities • results • findings • successes • failures • human interest

  7. FOLLOW THE GUIDANCE PROVIDED BY YOUR GRANTING AGENCY • Use creativity • Use tools available • Tailor to fit your project

  8. TARGET SEVERAL AUDIENCES • Very local - your own department • Local - your own college or university • State • Regional • National • International • Specific audiences identified by the funding agency

  9. REPORTS • Document dissemination in quarterly, annual, and final reports • Include both successes and failures • Use reports and dissemination as a way to pave the future for more funding! • Find out and let others know

  10. HOW MUCH $? • Rule of thumb - about 5-10% resources and effort • Dissemination, • Public relations • Communicating about your grant efforts and results

  11. HOW? • Presentations at technical meetings • Articles, briefs, other writings in journals, magazines, newsletters • Press releases (you prepare and let reporters edit – include photos) • Add information to a searchable data base • Produce ‘How To’ guides • Produce leaflets and brochures

  12. HOW? • Special targeted meetings on campus and off campus (host live meetings or use OneNet for videoconferences) • department - college • university - high school students • county - high school teachers • State - Region • nation - international groups • professional orgs - civic organizations • Develop seminars and workshops of peers • Speakers to provide talks to various community and professional organizations

  13. HOW? • Build dissemination events into your schedule • Identify uses for your grant activities to be used in other settings • Communicate your willingness to share: • schools - organizations • adult clubs - civic organizations • scouts - university classes • youth groups - academic clubs • senior citizen programs • university recruiters • university career advisors • Continuing education workshops

  14. HOW? • Community discussion groups • Festivals • Cultural events • Conferences • Face-to-face meetings • Business leader groups • Churches

  15. HOW? • Develop DVDs, CD-ROMs, video tapes • Project website • Add links to other websites, department, university, professional organization

  16. HOW CAN ONE NET HELP? • Videoconference local meetings • Videoconference statewide meetings • All Oklahoma colleges and universities • All Oklahoma technical schools • 85% High schools/middle schools • Libraries • Government offices and agencies • Hospitals • Businesses

  17. HOW CAN ONE NET HELP? • Videoconference national meetings • Internet 2 • National Lambda Rail • Project websites • Discuss with colleagues in other states and/or other countries • Send results and data to colleagues in other states & other countries

  18. HOW CAN ONE NET HELP? • Share courses with other institutions • Share courses with high schools • Share courses with other countries • Virtual field trips for students and researchers • Research sites • Work sites • Application sites • Other states • Other countries • Museums or special collections

  19. OneNet • OneNet is the nation’s largest private/public partnership telecommunication system. • Universities and colleges in Oklahoma have access to the highest rated telecommunication in the United States. • OneNet costs are invisible to the grant agency and the project director.

  20. WHY? • Lead to future funding • Share with colleagues • Share with the world • New project ideas • Recruit into the field • Represent the field to the public • Responsible citizenship • Eliminate “reinvention of the wheel” • Increase status - you, university, funder

  21. REMEMBER: • Practice ethical behavior • Guard your intellectual property rights • Do not violate other’s property rights • Follow the public relations processes and procedures of your organization • If there is not a policy, help develop one

  22. DISSEMINATION • Have fun • Enjoy • Share • Communicate • Bask in your successes • Celebrate successes with others • Educate your communities Remember, a success includes identifying a failure and providing insights for its remediation.

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