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Casual Games Alawar Audience

Casual Games Alawar Audience. Summer School July 201 1 Natalia Postnikova. Casual Games - Alawar. Alawar Entertainment. April 8, 1999 300+ employees 6 internal studios 200+ projects 600+ downloadable games 30+ languages 60+ countries 40 000 000 users / monthly (PC).

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Casual Games Alawar Audience

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  1. Casual GamesAlawar Audience Summer School July 2011 Natalia Postnikova

  2. Casual Games - Alawar

  3. Alawar Entertainment April 8, 1999 300+ employees 6 internal studios 200+ projects 600+ downloadable games 30+ languages 60+ countries 40 000 000 users / monthly (PC)

  4. Where can you find them? PC games Alawar.*, 20+ web-resources (.ru/.com/.de/.fr/.it /.pl/.cn/.jp/…) Alawar Partners, 80+ (BigFishGames, Real, Yahoo!Games, Exent, iWin, WildTangent…) CD-retail, 20+ countries AGSN, 2000+ partners worldwide

  5. Where can you find them? Mobile games Apple AppStore(iOS), Google Android Market, OVI Store, BlackBerry AppWorld, Windows Marketplace… Appia, Mixer, Amazon Appstore, AppsLib, GetJar… Vodafone, Verizon,Telefonica, Orange, AT&T… Motorola (shop4apps), Dell mobile apps store, Samsung Apps, HTC Apps, LG App Store, HP Download Store, Intel AppUp…

  6. Where can you find them? Social games – Facebook, Vkontakte, HI5, Friendster, Netlog… Games for consoles Online (PlayStation Network, WiiWare) Offline retail (CD, cartridges)

  7. Monetization Shareware (Try before Buy) Freeware (Ads, OEM) In-game currency Subscription (membership) Game-on-demand …

  8. Where the money is? Video games Worldwide: $ 60 billion Russia: $ 700 million Casual games Worldwide: $ 7 billion Russia: $ 30 million (Social games: $ 100 million)

  9. Alawar Internet Marketing Alawar Internet marketing– usability, banners, skins, context ads, wrapper, player, newsletters, promotions, pricing, support, business models, payment methods, additional monetization, AGSN, bundles, traffic acquisition, SEO, affiliate management, researches, surveys, competitors monitoring … new ideas! 

  10. Additional monetization – bundles

  11. Additional monetization – other opportunities

  12. Additional monetization - Alawar Wrapper Ads is shown in the Game Wrapper: banners, video Place for Ads

  13. Alawar AudienceGender

  14. Alawar audienceGender 2010-2011

  15. AlawarAudienceAge

  16. Alawar audience Age 2010-2011

  17. Alawar audience Family status 2011

  18. Alawar audience Education 2011

  19. Alawar audience Occupation 2011

  20. Alawar audience Card payments

  21. AlawarAudiencePlatforms

  22. Alawar audience Social networks

  23. Alawar audience Social networks 2010-2011

  24. Alawar audience Other games

  25. Alawar audience Genres

  26. Casual Games Alawar Entertainment Questions… … Thank you! Natalia Postnikova natalia@alawar.com company.alawar.com

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