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Management (P.264)

Management (P.264). 1-2 組 組員： 0113119 許力儒 0113135 唐嘉陽. Identify and articulate business problems. 1. Identify business problems: NOKIA 智慧型手機銷量不佳，穩坐全球銷量第一的 NOKIA 在 2011 年被 Apple 與 Samsung 雙雙超越. Identify and articulate business problems.

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Management (P.264)

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  1. Management (P.264) 1-2組 組員：0113119 許力儒 0113135 唐嘉陽

  2. Identify and articulate business problems 1.Identify business problems: NOKIA智慧型手機銷量不佳，穩坐全球銷量第一的NOKIA 在2011年被Apple與Samsung雙雙超越

  3. Identify and articulate business problems 2.Articulate business problems: (1) 策略錯誤 NOKIA使用塞班(Symbian)系統  導致銷量不佳 (2) 投入較少精力開發智慧型手機  導致改革速度緩慢 (1)員工更迭緩慢  資深員工不易被裁員，思想偏保守 技術層面 內部層面

  4. Gather and analyze information applicable Gather information applicable Analyze information applicable • 1. 自1996年起，連續14 年市佔率第一 • 2.2008年花費2億6千4百 萬歐元收購塞班公司 • 1.目光短淺，對市場敏感 度較低 • 2.錯估塞班系統的未來發 展性，投資錯誤

  5. Identify and apply an appropriate tool for solving problems • 1. 應著重於銷售量的調查，而非滿足於市佔率的假象 • 2. 尋求更新、流暢度更佳的系統合作(e.g.Android, Windows) • 3. 更換不適任員工 • 4. 公司的研發策略轉趨積極 e.g. 加速研發新系統手機，挽救消逝中市場 • 5. 發展與眾不同的行銷策略，吸引不同的購買族群 e.g. 低價格智慧型手機

  6. 參考資料 • http://cdnet.stpi.narl.org.tw/techroom/market/eetelecomm_mobile/2008/eetelecomm_mobile_08_024.htm • http://zh.wikipedia.org/wiki/%E8%AF%BA%E5%9F%BA%E4%BA%9A#cite_note-17 • http://zh.wikipedia.org/wiki/Symbian • http://www.shs.edu.tw/works/essay/2010/03/2010031709311834.pdf • http://www.hkcd.com.hk/content/2011-06/23/content_2762704.htm • http://finance.takungpao.com.hk/tech/q/2013/0903/1880022_2.html • http://www.ettoday.net/news/20130904/265686.htm

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