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The Value of Wine Education

The Value of Wine Education. By: Lisa M. Airey , FWS, CWE Director of Education French Wine Society. There are lots of ways to teach/sell…. Gratitude Factor. Walking in Someone Else’s Shoes. Fistful of Dollars. Teach/Sell from a Position of Strength. In order to teach…learn.

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The Value of Wine Education

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  1. The Value of Wine Education By: Lisa M. Airey, FWS, CWE Director of Education French Wine Society

  2. There are lots of ways to teach/sell…

  3. Gratitude Factor

  4. Walking in Someone Else’s Shoes

  5. Fistful of Dollars

  6. Teach/Sell from a Position of Strength

  7. In order to teach…learn

  8. Time Well Spent

  9. Enter…stage left

  10. How do you make a splash…

  11. Events that teach, plus, plus 600 in attendance $30,000 in French wine sold thru Calvert-Woodley

  12. April in… $16,000 in French wine sold

  13. New World vs. Old World Four times: $10,000 in French wine sold Each time!

  14. Ramping it up… In 2 years: 1,500 students Classes: $65 ea.

  15. Grands Vins Series Tutored Tastings Tickets: $75-150 $3-5,000 in French wine sold per evening

  16. Special Lectures: Robert Kacher Burgundy Event: 70 people attended $8,000 in wine sold Paradou Champagne Event: 40 people attended $13,000 in champagne sold

  17. The thirst for knowledge is… an unending journey!

  18. FWS Scholar: a learned person (especially in the humanities); someone who by long study has gained mastery in one or more disciplines Courtesy of wordnet.princeton.edu

  19. Bricks and Clicks! Program Providers Online Format

  20. www.frenchwinesociety.org/redeem Coupon Code: DEMO

  21. Endorsements Vintage 59 Robert Kacher Selections Boisset Family Estates Diageo Chateau & Estates Kobrand Maisons Marques et Domaines Palm Bay Imports Pasternak Vineyard Brands Wilson Daniels Louis Latour Inc

  22. Endorsements "Education is the cornerstone of wine appreciation. With the French Wine Scholar study and certification program, the French Wine Society provides priceless support to the trade and consumers alike. We cannot thank them enough for their total dedication and enduring commitment.“ Xavier Barlier VP Marketing & Communication Maisons Marques & Domaines

  23. Wine Education = Win

  24. Education is Sales! www.frenchwinesociety.org

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