Unit 7 Marketing Entertainment

1. Unit 7 Marketing Entertainment Intro to Sports and Entertainment

2. Defining Entertainment • Entertainment consists of…. • Radio • Television • Music • Movie • Theater • Fine Arts

3. History of Entertainment • As long as there have been people, there has been entertainment. • Early forms of entertainment included • Plays • Music • Circuses • Theater • animal fights • sporting events • Fights—gladiators!

4. American Entertainment History • Early American entertainment included such things as: • Minstrel shows • Circus acts • Musical shows • Poetry readings • Plays • Wild West Shows • Dime Shows • Burlesque Shows • Variety Shows/Vaudeville Shows • Freak Shows

5. Early Marketing of Entertainment • Marketing was mainly posters and word of mouth. • In order to enjoy entertainment, people usually had to travel • Distribution was a problem since most entertainment was performing arts.

6. Theater • Theater has always had a place in human history. • People have always put on plays for others. • Theater no longer has a major impact on our economy, but there is a place for it in the entertainment business. In your city! Broadway NYC West End, London

7. Short History of Film • In 1895 the Lumiere brothers were the first to present a projected movie to paying customers in Paris. • The first movie with sound was The Jazz Singer which opened in the United States in 1927. • Mickey Mouse arrived in 1928 in Walt Disney’s Steamboat Willie and animation • 10 years later Snow White and the Seven Dwarfs became the first full length animated film.

8. History of Radio Entertainment • Radio started in late 1800’s • Entertainment radio began slowly in the 1920’s • companies started stations and began broadcasting throughout the U.S. • The first radio commercial was $100 for a 10 minute message promoting the sale of apartments on Long Island.

9. Impact of Radio • Radio advertising reached a high of $203 million in 1949. • Colgate Radio Ad 1944 • https://www.youtube.com/watch?v=yjMduz9QPq0 • Radio was a victim of its phenomenal growth, • the more stations, the greater division of revenue. • By 1950, 94% of all households owned at least 1 radio set

10. Television and Marketing • TV provided sports and entertainment whole new means of distribution and advertising • Celebrity Endorsers became popular! • https://www.youtube.com/watch?v=tJS8L5Cnsms • Started with the Big 3 • ABC • NBC • CBS

11. Television’s Increasing Influence • The pricing of television commercial time is tied to the number of viewers the programming attracts. • 1980’s: Cable TV becomes extremely popular • HBO • MTV • In 1996: • 223 million TV sets • 42.5 billion spent on ads • Recent changes • Including streaming services as a part of cable

12. Time Line Activity • Each table will develop a timeline that explores the history of your assigned element of entertainment. Your time line must be thorough and include images as well as time periods/dates. This is for a grade! You will be graded on completion and work ethic. Each group may send one representative to the library to get craft paper for your timeline: • Group 1: Radio • Group 2: Television • Group 3: Film • Group 4: Music • Group 5: On-line Streaming Services • Group 6: Theater • Group 7: Fairs/Festivals • Group 8: Games/Gaming

13. Current Entertainment Industry

14. Current Economic Influence • Entertainment in the US • TV production—30.8 billion • Film productions—29.7 billion • 2,413,323 employed in entertainment industry in US • In Georgia • Film and TV—$9.5 billion in 2017 • 5,000 individual technicians • Around 200 employees per production • The average feature film budget is $41.7 million • The average amount of feature film budget spent in a state is 60% - 70%

15. Why Georgia?

16. What films here? • Marvel • Hunger Games • Passengers • Walking Dead • Stranger Things • Atlanta

17. Trends in Entertainment • The challenges • Quickly evolving market • Broadened definition of entertainment • Products that were innovative yesterday are out-of-date today • Promoters must be creative and forward thinking in order to anticipate the wants of the buying public • Using entertainment to market OTHER products • Endorsements • Product Placement

18. Changes in Marketing Entertainment • Green Venues • Consumers want to attend entertainment events in environmentally conscious venues • Energy efficient, sustainable, minimizing waste • Now a marketing tool for competitive venue market • Technology • Using technology to promote • Trailers, sneak peaks • Creating viral campaigns via social media • Social media campaigns—hashtags, contests

19. Marketing Through Entertainment • Market entertainment and market THROUGH entertainment! • Use agencies and promoters! • work in entertainment industries, including music and sports, as an individual or organization in the business of marketing and promoting live events, such as concerts/gigs, sports events, festivals, appearances and nightclub performances. • Agencies/Promoters use entertainment as a marketing tool • Product placement • Sponsorships • http://heropp.com/case-studies/ • https://g7marketing.com/ • Agencies market entertainment • https://www.livenation.com/ • Concert tours • Create advertising partnership

20. Live Nation • For this unit project you and your group will be working for Live Nation! • Who is Live Nation? • Live Nation Entertainment produces over 29,500 events in 40 countries each year. In 2017, Live Nation hosted over 86 million on-site consumers at its events and also invested $5.6 billion to put on its events that year • Before you start your project, take some time to research the company and look at events they have hosted recently for inspiration!