1 / 2

Jeffery David Whippo Shares His Views On What Went Wrong on Kmart’s End during Its Battle with Wal-Mart

According to Jeffery David Whippo, when the battle between Kmart and Wal-Mart was in full force, Antonini narrow-mindedly focused only on his strengths, which were marketing and merchandising, and focused predominantly in only these two areas in terms of strategy. Jeffery says that while Kmart focused on marketing, Wal-Mart focused on operations. While Kmart's CEO, Mr. Antonini, chose to follow the classic textbook approach to marketing and merchandising, Mr. Walton looked to focus on process and organizational practice. Whippo also indicates that while Kmart targeted private labels, Walmart focused on what the customer is asking for, and that is low prices.

andrewhodo6
Télécharger la présentation

Jeffery David Whippo Shares His Views On What Went Wrong on Kmart’s End during Its Battle with Wal-Mart

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Jeffery David Whippo Shares His Views On What Went Wrong on Kmart’s End during Its Battle with Wal-Mart Seasoned business professional Jeffery David Whippo believes that a lot of the failures that Kmart faced during its battle with Wal-Mart resulted because of the attitude of their CEO, Joseph Antonini. He talks about how Antonini, having climbed through the Kmart ranks to his position of CEO felt that he had all of the answers. He further states that he made it a point to not hire from outside of Kmart for management level positions as he did not want anyone coming into the company and challenging his decisions. According to Jeffery David Whippo, when the battle between Kmart and Wal-Mart was in full force, Antonini narrow-mindedly focused only on his strengths, which were marketing and merchandising, and focused predominantly in only these two areas in terms of strategy. On the other hand, Sam Walton took into account all the other key areas to devise the right strategy, and surrounded himself with people who were “smarter” than him and looked to them for suggestions.

  2. Jeffery David Whippo says that while Kmart focused on marketing, Wal-Mart focused on operations. Walton invested millions of dollars in computer systems to link the stores to headquarters that enabled Wal-Mart to quickly restock shelves. Unlike Kmart, Wal-Mart tried to control costs through the innovations of their supply chain right from the beginning of their battle with Kmart. While Kmart’s CEO, Mr. Antonini, chose to follow the classic textbook approach merchandising, Mr. Walton looked to focus on process and organizational practice. Whippo also indicates that while Kmart targeted private labels, Walmart focused on what the customer is asking for, and that is low prices. Customers know that they will save money by shopping at Wal-Mart and that is a key differentiator when looking at competitive differentiators of Kmart & Wal-Mart. to marketing and

More Related