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Activism for Conservation

Activism for Conservation. What is Activism?. Word Cloud created on Wordle.net. Different Forms of Activism. Volunteering Letter writing/petitions/speeches Direct lobbying- to congressmen, senators, etc. Litigation (creating a legal case, suing someone, etc) Consumer boycotts

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Activism for Conservation

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  1. Activism for Conservation

  2. What is Activism? Word Cloud created on Wordle.net

  3. Different Forms of Activism • Volunteering • Letter writing/petitions/speeches • Direct lobbying- to congressmen, senators, etc. • Litigation (creating a legal case, suing someone, etc) • Consumer boycotts • Selective purchasing • Economic sanctions • Demonstrations/protests • Create or attend a conference • Create a video or commercial • Civil disobedience

  4. What are the Elements of a Campaign? • A mission statement • A campaign name • A logo • A slogan • A public service announcement • Advertising materials- t-shirts, stickers, posters, website • Outreach plans (awareness days, charity runs, social media campaigns and #’s, boycotts, selective buying.

  5. A Picture is worth 1000 words

  6. Test your slogan knowledge… • “Melts in your mouth, not in your hand” • “The tasty snack that smiles back” • “I’m loving it” • “Taste the rainbow”

  7. Logos and Slogans are: • Short and Simple • Catchy • Memorable • Sometimes they rhyme • Appropriate • Easily recognizable • Different than others

  8. Logos and Slogans • “Clean water starts with you” • “Only rain down the drain” • “You’re the solution to water pollution”

  9. Different Emotions that Can be Used to Reach Someone? • Humor • Sadness/sympathy • Shock/horror • Inspiration

  10. Activity! • Each group will create a RECYCLING: • Logo • Slogan • Hashtag • 140 character tweet For 1 of the following emotions: Humor, sadness/sympathy, shock/horror, inspiration

  11. Public Service Announcement Persuasive Techniques

  12. Questions?

  13. Activism for Conservation Campaigns are targeted efforts to raise awareness and bring change 1) Raise awareness 2) Change perceptions 3) Create behavior change Elements of a Campaign *Mission Statement *Logo *Slogan *Public Service Announcement *Elements of social media *Website *Outreach plans (awareness days, charity runs, letter writing, boycotts, selective buying) Tips: *Streamline your message (don’t make it too complicated) *Make it fun! *Have a clear audience *Research what is out there already Contact Info: Emily Stoeth- Wildlife Conservation Society estoeth@wcs.org

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