Sketchnoting Visual Conversations

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2. 2 STORY YOUR BRAND We’re going to talk about QUICK DRAWING QUICK THINKING

3. 3 STORY YOUR BRAND @annemccoll

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17. 17 STORY YOUR BRAND Sketching is about ideas, not art.

18. 18 STORY YOUR BRAND Both sides of the brain = More fun 67% of people are visual learners •

19. 19 STORY YOUR BRAND Both sides of the brain = More fun 67% of people are visual learners • Doodlers have a 39% greater recall •

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24. 24 STORY YOUR BRAND Resources The Sketchnote Handbook by Mike Rohde • The Doodle Revolution by Sunni Brown • Draw Forth: How to Host Your Own Visual Conversations by Jeannel King • Sprint: How to Solve Big Problems and Test New Ideas in Just Five Days by Jake Knapp, John Zeratsky and Braden Kowitz • The Back of the Napkin by Dan Roam • The Three-Hour Brand Spring by Google Ventures •

25. 25 STORY YOUR BRAND AnneMcColl.com/AIGASanDiego

26. 26 STORY YOUR BRAND Sketchnotes are about ideas, not art.

27. 27 STORY YOUR BRAND The StoryBlock Framework

28. 28 STORY YOUR BRAND The 1-2 Creative Punch #1 The #2 The Clarity Statement Head-turning Hook

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30. 30 STORY YOUR BRAND This class is a safe place to think out loud.

31. 31 STORY YOUR BRAND Borrow structure, not content.

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33. 33 STORY YOUR BRAND Wave your freak flag. How it works: •You’re sharing your passions and enthusiasm.

34. 34 STORY YOUR BRAND Wave your freak flag. Jamie’s turn: •I love numbers. •I ❤️ financial statements. •Numbers turn me on.

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36. 36 STORY YOUR BRAND ______ + _______. How it works: •You’re using something familiar to describe something unknown.

37. 37 STORY YOUR BRAND ______ + _______. Jamie’s turn: •Dr. Ruth meets Suze Orman. •Dr. Phil meets Dave Ramsey. •CPA meets therapist meets cheerleader.

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39. 39 STORY YOUR BRAND _______ meets _________ with descriptive phrases. How it works: •You’re combining to familiar ideas to create a new idea.

40. 40 STORY YOUR BRAND _______ meets _________ with descriptive phrases. Jamie’s turn: Financial fears meets strategic hand holding. Financial phobia meets peace of mind. Accounting angst meets “I’ve got this.” Facing your fears meets facing your future. Unrich peeps, meet financial literacy.

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42. 42 STORY YOUR BRAND List with a twist. How it works: •It’s the classic rule of three. •Brain expects a pattern. •Throw a surprise.

43. 43 STORY YOUR BRAND List with a twist. Jamie’s turn: •CPA, strategist, financial therapist. •CPA, financial therapist, cheerleader. •CPA, strategist, financial sherpa.

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45. 45 STORY YOUR BRAND Name your tribe. How it works: •Creating a sense of community. •Opportunity to create branded language specific to your brand.

46. 46 STORY YOUR BRAND Name your tribe. Jamie’s turn: •Finance phobes, you’re my people. •Right brain creatives, I am your left brain. •Modern dames, I bring financial ease. •Unrich peeps, it’s time to change your story.

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48. 48 STORY YOUR BRAND Own one word. How it works: •Power in simplicity

49. 49 STORY YOUR BRAND Own one word. Jamie’s turn: •Mastery •Steady •Balance

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