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Dogear : Social Bookmarking in the Enterprise

Dogear : Social Bookmarking in the Enterprise. CHI 2006 Proceedings Cambridge, MA, IBM David R Millen, Jonathan Feinberg, Bernard Kerr Presented by Sharon HSIAO 2007/04/20. Introduction.

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Dogear : Social Bookmarking in the Enterprise

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  1. Dogear: Social Bookmarking in the Enterprise CHI 2006 Proceedings Cambridge, MA, IBM David R Millen, Jonathan Feinberg, Bernard Kerr Presented by Sharon HSIAO 2007/04/20

  2. Introduction • people created bookmarks based on the quality of and personal interest in the content, high frequency of current use, and a sense of potential for future use (Abrams et al., 1998) • del.icio.us, Yahoo’s “My Web 2.0” • Personal collections of bookmarks and instantly share their bookmarks with others • keywords or tags • Social Nature: visible to others • (to reorient the view by clicking on tags or user names, “pivot browsing”)

  3. Social Bookmarking For Enterprise • whether large enterprises or organizations would also benefit from a social bookmarking system? • Dogear

  4. Dogear • Identity and transparency • Real-world identity • It is possible to browse the enterprise bookmark collection anonymously (Lurking) • access control within the application • The success of social software applications require “Critical mass” of user participation  provide value to user, ensure sustainable contribution levels, vibrant interactions

  5. Alerting and Discovery • RSS and Atom: every page • Individual • Tag • Collaborative filtering techniques (plan) • Similar tags/tags combination • Similar bookmark (URL) collections • Click streams • Text analysis: titles, descriptions, comments

  6. Output format • Query constraints • HTTP GET parameter • User, tag, text • Other state

  7. Field Study • July~September, 2005 • 686 individuals • 27% create bookmarks • 54% click on URL that was bookmarked • geographical diversity (70% Americas, 7% from Asia-Pacific, and 23% Europe) • Large firm (> 300K employees) IT industry, in software development and support providing a social bookmarking service for enterprise (secure) web pages

  8. over 80% of the bookmarks have three of fewer tags • 1971 distinct tags • 10 distinct tags per user • number of tags used and the number of • bookmarks created • stronger than del.icio.us

  9. Social network analytical method systematically mine this info to automatically generate tag groupings and to alert users (plan) 30% of users general search (averaging eight search queries per user)

  10. User survey 100/233 email survey (43% response rate) 44% used the service at least once a day and an additional 42% used the service weekly 65% self-report as expert users find information on both the corporate intranet and the external web

  11. Conclusion • improve information sharing, expertise location and support of communities of interest within the enterprise • improve personal bookmark management • there is a willingness to share informational resources for the benefit of the organization • meet a need for corporate social bookmarking

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