Student Affairs Assessment Workshop Day 2

1. Student Affairs Assessment Workshop Day 2 Presented by: Dr. Gary R. Hanson Educational Leadership & Policy Studies Arizona State University Sponsored by: NASPA – Hawai’i

2. Overview – Day 2 • Disseminating Information • Accreditation Issues • Retention

3. Information Dissemination How to Get Your Message Out !!!

4. Effective Dissemination . . . …means getting the right information to the right people at the right time so they can do the right thing. Brigman & Hanson, 2000

5. Establishing the Goals • Begin with the end in mind • Think win-win • Synergize

6. Begin with the end in mind • ASK: What institutional practice or policy do we hope to improve with our research? • The POINT ON THE HORIZON is institutional improvement, not the research or the report

7. Think win-win • Begin with a clear understanding about: • Desired results • Guidelines • Resources • Accountability • Consequences

8. Synergize • Sell the importance of doing research • Involve others in planning, conducting and reporting research • Use research to identify “starting points” for the improvement process

9. Effective Dissemination… …requires a change of attitude

10. Dissemination is a Process, not a Product • Dissemination is an ongoing process subject to change and evolution • Timing is everything! • Create interactive “systems” for reporting information • Involve the end-users to design the information sharing process

11. Dissemination is a Process, not a Product • Less is More! Create information not data. • Benchmark: Create interesting stories and relate your findings to those with similar problems

12. A Seven Step Dissemination Plan

13. Step #1: Identify WHO receives the report • Conduct a political analysis of key decision makers • Who should receive the report first? Second? Last? • Analyze the information processing mode of your decision makers • Textual • Graphical • Numerical

15. A Comparison of Hispanic & White Arizona High School Graduates 1993-2012 Actual Projected

16. Summary In 1993 White Arizona high school students outnumbered Hispanic high school by a factor of 3:1, but the projections indicate that by the year 2012 there will be nearly equal numbers of White and Hispanic students graduating from college.

17. Summary In 1993 White Arizona high school students outnumbered Hispanic high school by a factor of 3:1, but the projections indicate that by the year 2012 there will be nearly equal numbers of White and Hispanic students graduating from high school.

18. Step #2: Decide WHEN the information is needed • Clarify when others want it done • Build “slippage” into your schedule • Double or triple the amount of time you think it will take and make your promises accordingly

19. Step #3: Determine the statistical sophistication of your user audience • Determine the statistical sophistication of your audience(s). • What kind of data summary will they understand? • How much data do they want? • What data format will be most effective?

20. Step #4: Decide the report format • Consider AGAIN the information processing preferences of your primary decision makers • Use several short reports rather than one long one • Select the Media Mode for sharing your information • Print • Web • Multi-media • Oral • Interactive computer

21. Step #5: Decide the CONTENT of the report • What information is needed to make the decision? • PROVIDE IT !!!

22. Step #6: Determine the FORMALITY • Formal report • Briefing memo • 10 minute oral presentation • 5 minute phone call

23. Step #7: How do you share “BAD NEWS” ? • Release “preliminary” findings • Provide decision makers with time to counteract bad news • Outline dissemination options for release