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Hat Trick AH2010 Hockey Stick

Design Proposal:. Hat Trick AH2010 Hockey Stick. Eric Anderson, Jon Erredge, Anna Kreofsky, Luke Spellerberg. Overview of Product Area. Target Market. 485,018 Registered Hockey Players in the USA. Second largest hockey nation in the world (Canada is top nation).

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Hat Trick AH2010 Hockey Stick

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  1. Design Proposal: Hat Trick AH2010 Hockey Stick Eric Anderson, Jon Erredge, Anna Kreofsky, Luke Spellerberg

  2. Overview of Product Area

  3. Target Market • 485,018 Registered Hockey Players in the USA. Second largest hockey nation in the world (Canada is top nation). Source:http://www.nationmaster.com/graph/spo_ice_hoc_num_of_reg_pla_pla-ice-hockey-number-registered-players#definition

  4. Target Market Breakdown • Marketed towards intermediate/senior hockey players (reduces target market to 161,676). • Attempting to sell to 3% of the potential customers. • Goal of 5000 Hockey Sticks sold in the USA per year.

  5. Competitive Products • Easton – SE16 $289.99 • Nike/Bauer – Vapor X 60 $209.99 • CCM – Vector U+ $269.99 • Reebok – 10K Sickick II $279.99 • Louisville - TPS JC4 $199.99

  6. Easton SE16 Nike/Bauer Vapor X 60 CCM Vector U+ Reebok 10K Sickick II Louisville TPS JC4

  7. Product Overview

  8. Hat Trick AH2010 • High-end carbon/glass fiber composite Hockey stick. • Adjustable extension at the shaft end. Purpose is so stick can grow with player (prolonged life). • No other high-end composite hockey stick on the market has adjustable height. • Will conform to NHL dimension standards for shaft and blade.

  9. Materials for Hat Trick AH2010 • 1.5” Carbon biaxial sleeve weave. • 2’’ Glass Fiber biaxial sleeve weave. • Polyurethane foam insert for blade core. • SystemThree epoxy and hardener. • Themoset Release Agent. • 1/4:” Steel Pins. • Quick setting epoxy.

  10. Manufacturing • Process • 2 main parts • Hand lay up • ‘Compression’ molding • 20 sticks per day to accomplish a goal of 5000 per year.

  11. Manufacturing Contd. • Tooling • 3 molds • Steel • Aluminum • Equipment • Belt sander • Vertical band saw • Hydraulic Press Machine

  12. Profit • Direct Profit/year $1,249,950.00 • Cost/year $877,508 • Profit/year $372,442.40 • Profit per unit $74.49 • Main Costs • Materials • Purchased Parts/Equipment • Labor

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