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<br>This type of feature tends to work better for businesses in busy locations. For example, such mobile apps London are very lucrative.
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Do You Really Need a Mobile App for Your Business? • Mobile apps are pretty much the in-thing in new technology and marketing. Many businesses are beginning to see the value in having an app. However, they aren’t appropriate for every business. It really depends on the value it adds to your business, for some it’s a great amount, for others it’s minuscule. Below, we are going to consider several scenarios where it makes sense to build an app for your business.
1.If your customers order online, then a mobile app might well be suitable. • Often, if customers order via a website, they also want the option to place orders online. • Most people carry smartphones around with them, but they do not carry laptops and tablets. This can make it awkward for them to place orders on the fly, and instead, they may go to a competitor. • Think about it, yes, they can use their mobiles to visit your website, but it can often be irritating, with pages not loading properly, information jumping all over the page, etc. That irritation can really put off prospective customers. • If you know that your customers like to order your product/service while they’re out and about, then give them the easiest option for doing so, which is a mobile app.
2.If Your Customers Are Local, You Can Choose to Ping Them Special Messages When They’re Nearby. Mobile apps have this feature known as Geo-fencing. When the smartphone is within a certain distance of your shop, you can have it receive a message. Around your business, you set what they call a “Geo-Fence”. This is the area around the shop in which if a potential customer arrives, their phone will receive any messages you’ve set people to receive within that Geo-fence.
For example, if you are offering 2 cappuccinos for the price of 1 today, you tell your app to notify anyone that comes within the geo-fence about this offer. There smartphone, because they have installed the app, is automatically sent the update. They might be able to avoid it by disabling location-based settings, but most don’t worry about that. Furthermore, if they’re annoyed that they receive too many notifications from you, they will delete it. This type of feature tends to work better for businesses in busy locations. For example, such mobile apps London are very lucrative. However, you do need to be careful not to bombard their phones, because it’s highly likely that there are other businesses doing exactly the same nearby. People get annoyed if their phones are constantly spammed.
3.If Your Gain Repeat Custom, It’s a Great Channel for Direct Marketing If you are the type of business that needs the same people to return again and again, then a mobile app can be a fantastic way of doing it. You can do so many different things with it. For instance, you can tell your customers about any special offers or things you think they might be interested in. You can allow your customers to use the phone to collect loyalty points for your business. There are many ways that you can reach them, and you can reach them directly, because their app is on their phone and they will see your notifications. Remember what we said about spam, though.
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