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MIDSEASON 2009 Broadcast Television Update

MIDSEASON 2009 Broadcast Television Update. and Bill Brioux. The Reality of 2008-09. Last Season’s Writers Strike Took its Toll -Fewer Original Scripted Series -More Non-Scripted Programming -Lost Momentum for Freshman Product

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MIDSEASON 2009 Broadcast Television Update

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  1. MIDSEASON 2009BroadcastTelevision Update and Bill Brioux

  2. The Reality of 2008-09 Last Season’s Writers Strike Took its Toll -Fewer Original Scripted Series -More Non-Scripted Programming -Lost Momentum for Freshman Product -Proven Favorites Lost Steam No One Benefited

  3. Only 8 of the 21 New Series From Last Fall Will Air This Spring Eleventh Hour (CBS) Fringe (Fox) Gary Unmarried (CBS) Hole in the Wall (Fox) Life on Mars (ABC) The Mentalist (CBS) 90210 (CW) Privileged (CW) And Only One Show is a Bona Fide Hit

  4. Originality With a Familiar Twist is the Formula for Success

  5. The Casualties America’s Toughest Jobs (NBC) Crusoe (NBC) Do Not Disturb (Fox) Easy Money (CW) The Ex List (CBS) In Harm’s Way (CW) Kath & Kim (NBC) Knight Rider (NBC) My Own Worst Enemy (NBC) Opportunity Knocks (ABC) Sylista (CW) Valentine (CW) Worst Week (CBS) And the Results…

  6. Before Five Network Totals Season to-Date Total Viewers:39.22 million (- 7) Adults 18-49:12.8 rating/34 share (-10) Adults 25-54:15.2 rating/36 share (- 7) Adults 18-34:10.7 rating/32 share (-11) Source: Nielsen Media Research data, 9/22/08-1/11/09 (Live + 7 Day) vs. 9/24/07-1/13/08 (Live + 7 Day)

  7. Before Total Viewers CBS:11.57 (no change) ABC:9.22 (- 9) Fox:8.26 (- 5) NBC: 8.06 (-10) CW: 2.11 (-23) Source: Nielsen Media Research data, 9/22/08-1/11/09 (Live + 7 Day) vs. 9/24/07-1/13/08 (Live + 7 Day)

  8. Before Adults 18-49Adults 25-54Adults 18-34 CBS: 3.1/ 8 (- 6) Fox: 3.0/ 8 (- 6) ABC: 2.9/ 8 (-12) NBC: 2.9/ 8 (-12) CW: 0.9/ 2 (-18) CBS:4.1/10 (- 2) ABC:3.5/ 8 (-10) Fox:3.4/ 8 (- 3) NBC:3.3/ 8 (-11) CW:0.9/ 2 (-18) Fox:2.7/ 8 (-10) NBC:2.5/ 8 (-11) ABC:2.3/ 7 (-15) CBS:2.1/ 6 (- 9) CW:1.1/ 3 (- 8) Source: Nielsen Media Research data, 9/22/08-1/11/09 (Live + 7 Day) vs. 9/24/07-1/13/08 (Live + 7 Day)

  9. Before Top 20 Rated Programs Total Viewers Dancing With the Stars (ABC): 19.77 million CSI (CBS): 19.75 NCIS (CBS): 18.49 Dancing With the Stars Results (ABC): 17.95 The Mentalist (CBS): 17.65 Desperate Housewives (ABC): 16.98 Criminal Minds (CBS): 16.63 Sunday Night Football (NBC): 16.27 Grey’s Anatomy (ABC): 16.06 60 Minutes (CBS): 15.51 Two and a Half Men (CBS): 14.87 CSI: NY (CBS): 14.71 CSI: Miami (CBS): 14.10 Survivor: Gabon (CBS): 13.81 Without a Trace (CBS): 12.70 24 (Fox): 12.61 House (Fox): 12.23 Cold Case (CBS): 12.21 America’s Got Talent – Wednesday (NBC): 12.19 The Biggest Loser (NBC): 11.92 Source: Nielsen Media Research data, 9/22/08-1/11/09 (Live + 7 Day) vs. 9/24/07-1/13/08 (Live + 7 Day) Bold = New

  10. Before Top 20 Rated Programs Adults 18-49 Desperate Housewives (ABC): 6.4 rating/14 share Grey’s Anatomy (ABC): 6.3/15 Sunday Night Football (NBC): 6.2/15 CSI (CBS): 5.6/13 House (Fox): 5.0/13 Two and a Half Men (CBS): 5.0/12 The Office (NBC): 4.9/12 Heroes (NBC): 4.9/11 Survivor: Gabon (CBS): 4.6/12 Dancing With the Stars (ABC): 4.6/11 The OT (Fox): 4.5/13 The Biggest Loser (NBC): 4.5/11 Criminal Minds (CBS): 4.5/11 Dancing With the Stars Results (ABC): 4.3/10 24 (Fox): 4.3/10 CSI: NY (CBS): 4.1/11 CSI: Miami (CBS): 4.1/10 The Mentalist (CBS): 4.1/10 Brothers & Sisters (ABC): 4.0/10 Family Guy (Fox): 4.0/ 9 How I Met Your Mother (CBS): 4.0/ 9 Source: Nielsen Media Research data, 9/22/08-1/11/09 (Live + 7 Day) vs. 9/24/07-1/13/08 (Live + 7 Day) Bold = New

  11. Will the Networks Pick Up Steam in Midseason?

  12. 14 New Series Slated to-Date in First Quarter 2009 Castle (ABC) Chopping Block (NBC) Cupid (ABC) Dollhouse (Fox) Game Show in My Head (CBS) Howie Do It (NBC) Homeland Security USA (ABC) Kings (NBC) Lie to Me (Fox) Momma’s Boys (NBC) Secret Millionaire (Fox) Superstars of Dance (NBC) 13: Fear is Real (CW) True Beauty (ABC)

  13. Plus 15 Established Series According to Jim (ABC) American Idol (Fox) The Bachelor (ABC) Celebrity Apprentice (NBC) Flashpoint (CBS) Friday Night Lights (NBC) Hell’s Kitchen (Fox) Law & Order (NBC) Lost (ABC) Medium (NBC) Primetime: What Would You Do? (ABC) Reaper (CW) Rules of Engagement (CBS) Scrubs (NBC) 24 (Fox) …And

  14. At Least 13 New Series in Second Quarter 2009 and Beyond Better Off Ted (ABC) Courtroom K (Fox) Glee (Fox) The Goode Family (ABC) Harper’s Island (CBS) In the Motherhood (ABC) The Listener (NBC) Merlin (NBC) The Osbournes: Loud and Dangerous (Fox) The Philanthropist (NBC) Sit Down, Shut Up (Fox) Southland (NBC) The Unusuals (ABC)

  15. New Program • New Time Period

  16. Jay Leno 2009-10 Monday-Friday 10 p.m. Audience will fluctuate by night and based on guests. Local news could use stronger lead-in support. But the network is expected to skew older because of fivehours of Leno. Conan O’Brien could, meanwhile, lose steam one hour earlier in late night. Good Idea or Bad Idea?

  17. New Program MONDAY • New Time Period

  18. TUESDAY

  19. WEDNESDAY

  20. THURSDAY

  21. FRIDAY

  22. SATURDAY

  23. SUNDAY

  24. Midseason In Total 26 New Series 16 Returning

  25. Homeland Security USATrue Beauty NON-SCRIPTED SITCOMS DRAMAS Better Off Ted The Goode Family In the Motherhood CastleCupidThe Unusuals According to Jim The Bachelor Here Come the Newlyweds Lost Scrubs (from NBC) Primetime: What Would You Do? RETURNING

  26. DRAMAS NON-SCRIPTED RETURNING Harper’s Island Flashpoint Rules of Engagement Game Show in My Head

  27. DRAMAS SITCOMS NON-SCRIPTED Amy Poehler Project Kings The Listener Merlin The Philanthropist Southland Chopping Block Howie Do It Superstars of Dance RETURNING Celebrity Apprentice Friday Night Lights Law & Order Medium

  28. DRAMAS SITCOMS NON-SCRIPTED The Osbournes: Loud and Dangerous Secret Millionaire Sit Down, Shut Up Courtroom K Dollhouse Glee Lie to Me RETURNING American Idol Hell’s Kitchen 24

  29. SITCOMS NON-SCRIPTED RETURNING Reaper In Summary…

  30. Is there a new breakout hit on the horizon? Can the broadcast networks stop the bleeding? Will too much crime solving on CBS take its toll? Can American Idol last much longer on Fox? Will ABC’s scripted hits stop losing steam? Is five upcoming nights on NBC with Jay Leno too much? Can the CW remain in existence? STAY TUNED!!!

  31. MIDSEASON 2009BroadcastTelevision Update and Bill Brioux

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