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Designing for a Better Tomorrow The KODAK Powerflash

Designing for a Better Tomorrow The KODAK Powerflash. Engineering Design 100 Section 2: Team 7 David Smith Jeegar Shah Bryan Shearer Jeff Irwin. Overview of Kodak Powerflash Definition of the Problem E-Waste Overview Survey Results Design Matrix/Approach Final Product

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Designing for a Better Tomorrow The KODAK Powerflash

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  1. Designing for a Better TomorrowThe KODAK Powerflash Engineering Design 100 Section 2: Team 7 David Smith Jeegar Shah Bryan Shearer Jeff Irwin

  2. Overview of Kodak Powerflash • Definition of the Problem • E-Waste Overview • Survey Results • Design Matrix/Approach • Final Product • Summary and Conclusions Table of Contents

  3. We recognize the need to increase market share and productivity of disposable cameras • Problems with current design • Demand for disposable cameras is decreasing • Doesn’t appeal to developing countries • Wasted energy with the leftover battery • Production isn’t environmentally friendly • E-waste What seems to be the problem?

  4. 27 Exposure Disposable Camera • Flash Capability • AA Battery Used • Current Cost: $5.99 The Kodak Powerflash

  5. Electronic waste from obsolete technology • Cell phones, Computers, TVs, etc. • Contains toxic substances • lead, cadmium, beryllium, mercury But What is E-waste?

  6. Current Customer: Occasional traveler, people without sufficient income • Potential Customer: Citizens of developing nations • After basic survey, we collected the following data: • NOTE: When asked if he/she would purchase the camera without the flash but significant price drop, many answered YES Most Important Quality: Cost Least Important Quality: E-Waste Other Important Qualities: Flash/Environmentally Friendly What does the Customer Want?

  7. Ideas: 1. Removing Flash 2. Thinning Plastic 3. Polaroid Approach 4. Use of Bio-Plastic 5. Less Powerful Battery Relating to the Customers’ Wants

  8. Combining several approaches • Removing the flash (Eliminates circuit board and battery) • Biodegradable plastic • Thinning the plastic • Reduces E-Waste • Cuts cost • Current KODAK Powerflash: $5.99 • Proposed KODAK Ecopic: $1.99 • Creates a more sustainable product Putting Concepts Together Ecopic

  9. Kodak Powerflash: Kodak Ecopic: Kodak Powerflash vs. Ecopic

  10. Our proposed design • Will increase appeal in developing countries • Cheaper and more accessible • Be more environmentally friendly • Possible use of Mirelbioplastics • Reduce E-waste significantly • No Circuitry or Battery • Maximizes profit for Kodak • Broadening customer base Billy Mays Here! You can’t afford NOT to buy “The Ecopic”! Summary and Conclusions

  11. http://www.mirelplastics.com/ • http://www.calrecycle.ca.gov/electronics/WhatisEWaste/ • http://www.kodak.com/eknec/PageQuerier.jhtml?pq-path=2/6868&pq-locale=en_US&_requestid=37689 References

  12. ANY QUESTIONS?

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