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Delivering consumer delight…. P&G Defines Sustainability Broadly…. Sustainability … better quality of life for everyone, now and for generations to come. Social Responsibility. Environment al Responsibility. 2012 Strategies. Strategy 1: Products. Strategy 2: Operations.
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P&G Defines Sustainability Broadly… Sustainability … better quality of life for everyone, now and for generations to come Social Responsibility Environmental Responsibility
2012 Strategies Strategy 1:Products Strategy 2:Operations Strategy 3:Social Responsibility Strategy 4:Employees Strategy 5:Stakeholders
2012 Goals2008 Report Card Products Baseline 2007 2002 Operations SocialResponsibility
Strategy 1: Products Where to start ?
Strategy 1: Products Where to start ?
Ariel Turn to 30° Life Cycle Assessment Heating wash water is #1 Reduce overall household energy if you just “Turn to 30” Awareness via partnership Consumers changed behavior In the UK, 17% now wash in 30° Up from 2% in 2002 Over 58,000 metric tons of CO2 emissions prevented Strategy 1: Products WE Laundry Consumer Behavior
Consumer Inspired Marked sustainability improvements 30-40% less energy and 50-60% less water during manufacturing Packaging reduced 14-45% versus previously available alternatives Half the number of trucks needed to transport Brand-leading behaviour change 47% of laundry consumers use Ariel at or below 30º C versus just 22% for other laundry brands Strategy 1: Products New Product Innovation – Ariel Excel Gel
