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SEO Deconstruction

SEO Deconstruction. Presented by: Alicia Magda Manager, Internet Marketing and Mandy Boyle SEO Manager. You and Your SEO: Who’s In Control?. Unclouding the Mystery of SEO. No Cheating! Pop Quiz, SEO Style. How much did your company spend on SEO in 2010? a) Zilch. b) $1 - $15k

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SEO Deconstruction

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  1. SEO Deconstruction Presented by:Alicia Magda Manager, Internet Marketing andMandy Boyle SEO Manager

  2. You and Your SEO: Who’s In Control?

  3. Unclouding the Mystery of SEO

  4. No Cheating! Pop Quiz, SEO Style How much did your company spend on SEO in 2010? a) Zilch. b) $1 - $15k c) $16k - $25k d) $26k - $50k e) $51k+

  5. No Cheating! Pop Quiz, SEO Style What are the top challenges you faced in your SEO? a) Measuring ROI b) Optimizing key pages c) Staying on top of SEO trends d) Researching and choosing keywords e) Integrating SEO into other marketing channels f) Making the business case to invest funds into SEO

  6. No Cheating! Pop Quiz, SEO Style What are your top SEO objectives? a) Generate leads b) Drive traffic to your site c) Sell products d) Increase brand awareness e) Improve customer service Now, how about top social media objectives?

  7. No Cheating! What matters most to you in SEO? • On-page SEO copy • Keywords in H1 tags • Keywords in Meta tags • Number of backlinks • Quality of backlinks • Anchor text of backlinks • Links from Twitter/Facebook • Online sentiment • Blogging • Other

  8. SEMPO’s State of Search Engine Marketing Report 2010

  9. SEMPO’s State of Search Engine Marketing Report 2010

  10. SEMPO’s State of Search Engine Marketing Report 2010

  11. SEMPO’s State of Search Engine Marketing Report 2010

  12. SEOMoz.org’s Biennial Search Engine Ranking Factors 2009

  13. On-Page SEO Checklist • SEO-friendly URL’s • Sitemap • Only one version of website's url exists • Appropriate use of Meta tags • Utilizes targeted keywords • Good use of category names and H1 tags • Homepage SEO copy • Section page SEO copy • Unique product descriptions • Social media buttons • Blog button

  14. Off-Page SEO Checklist • Link building strategy in place? • Check quality/relevance of incoming links • Set up Facebook and Twitter • Actively manage Facebook and Twitter • Monitor your online reputation • Install blog; actively blog • Syndicate SEO-friendly press releases • Brick and mortar? Ensure you’re on Google Places

  15. Take Control Of Your SEO Destiny! Let Us Help! • SEO Package or A la carte Services • SEO Consulting • Keyword Research • SEO Copy/Meta tags • Link Building • Facebook Management • Twitter Management • Blogging • SEO-friendly Press Releases

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