1 / 8

P R E F A C E

NEW E-COMMERCE E(Electronic)-commerce began in 1995. Has grown to: $228 billion retail business $3.4 trillion business-to-business Enormous global change in business firms, markets and consumer behavior.

arleen
Télécharger la présentation

P R E F A C E

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. NEW E-COMMERCE E(Electronic)-commerce began in 1995. Has grown to: $228 billion retail business $3.4 trillion business-to-business Enormous global change in business firms, marketsand consumer behavior. In the next 5 years, e-commerce is projected to continue growing at high single-digit rates, becoming the fastest-growing form of commerce in the world. Being led by: Established firms: Wal-Mart, JCPenny and GE New firms: Google, Amazon, Facebook, MySpace, Twitter, YouTube & Photobucket P R E F A C E

  2. P R E F A C E Text (6th edition) focuses on new themes and content in the areas of business, technology and society, such as: mobile content and platforms, social marketing expansion, e-books, Web 3.0, etc. Web 2.0 has sites such as: Facebook MySpace YouTube Twitter Photobucket Flickr Blinkx Survivors of the 1st era of e-commerce (1995 - spring 2000) Include: eBay Amazon E*Trade Priceline Expedia 2010 – new period of explosive entrepreneurial activity generating new jobs in all fields. Web presence important factors for established businesses as well as for starting a new one.

  3. P R E F A C E BUSINESS, TECHNOLOGY, SOCIETY Students must understand the relationship among:e-commerce business concernsInternet technologysocial and legal (political) context Students must also understand basic economic and business forces driving e-commerce:e-commerce is creating new electronic marketsprices are more transparentmarkets are globaltrading is highly efficiente-commerce is impacting a firms relationships with suppliers, customers, competitors and partners

  4. P R E F A C E E-commerce technologies can be used to:reduce supply chain costsincrease production efficiencytighten customer relationships Analysis of businesses in terms of models and strategies are covered for:totally online companiesestablished businesses forging “bricks and clicks” The text explores why many early e-commerce firms failed. Also how contemporary e-commerce forms learned from early mistakes.

  5. P R E F A C E The Web and e-commerce are causing a major revolution in marketing and advertising. Dollars are moving away from tradional media and towards online media (2 text chapters discuss this) 3 text chapters address Internet technology (and IT) Besides business and technology, a third part for understanding e-commerce is society. Issues such as privacy, intellectual property, national sovereignty and governance, and sales tax are all challenges.

  6. P R E F A C E TEXT FEATURES AND COVERAGE Strong Conceptual Foundation Real-World Business Firm Focus – over 100 real companies In-depth coverage of B2B E-commerce – 4 types of Net marketplaces Current and Future Technology Coverage – dramatic price reductions, explosive growth in the mobile digital platform & expansion of social technologies Up-to-date Coverage of the Research Literature Special Attention to the Social and legal Aspects of E-commerce – 4 ethical dimensions

  7. OVERVIEW OF THE TEXT E-Commerce: Business,Technology, Society, Laudon, Kenneth & Traver, Carol Prentice Hall, 6th edition  [ISBN-13: 978-0-13-610057-7] 2010. PART 1 Introduction to E-commerce    1   THE REVOLUTION IS JUST BEGINNING       2   E-COMMERCE BUSINESS MODELS AND CONCEPTS    PART 2 Technology Infrastructure for E-commerce    3   THE INTERNET AND WORLD WIDE WEB: E-COMMERCE INFRASTRUCTURE       4   BUILDING AN E-COMMERCE WEB SITE       5   ONLINE SECURITY AND PAYMENT SYSTEMS    PART 3 Business Concepts and Social Issues    6   E-COMMERCE MARKETING CONCEPTS       7   E-COMMERCE MARKETING COMMUNICATIONS       8   ETHICAL, SOCIAL, AND POLITICAL ISSUES IN E-COMMERCE    PART 4 E-commerce in Action    9   ONLINE RETAILING AND SERVICES   10   ONLINE CONTENT AND MEDIA     11   SOCIAL NETWORKS, AUCTIONS, AND PORTALS   12   B2B E-COMMERCE: SUPPLY CHAIN MANAGEMENT AND COLLABORATIVE COMMERCE

  8. CHAPTER OUTLINE Learning Objectives Key Concepts Chapter-Opening Cases Review Questions “Insight on” Cases Projects Margin Glossary Web Resources Real-Company Examples Chapter-Closing Case StudiesChapter-Ending Pedagogy

More Related