CRM | RIGHT OFFER, RIGHT TIME, RIGHT CUSTOMER

1. CRM | RIGHT OFFER, RIGHT TIME, RIGHT CUSTOMER TURNING YOUR CUSTOMERS INTO LOYAL FANS CRM SPORTS CLIENTS INCLUDE: CRM SPORTS CLIENTS INCLUDE: FULL SERVICE CRM CLIENTS INCLUDE: FULL SERVICE CRM CLIENTS INCLUDE: PAST EXPERIENCE: AWARDS AND ACCLAIM:

2. JOE WITH HIS FAMILY AFTER PURCHASING $200 FROM TEAM STORE RIGHT OFFER, RIGHT TIME, RIGHT CUSTOMER + JOE AT STAN’S SPORTS BAR AS YANKEES WIN 2010 WORLD SERIES JOE WITH HIS STUB HUB PURCHASED TICKETS BETWEEN THE BASES WHERE JOE SHOULD HAVE BEEN DURING THE PLAYOFFS IF WE HAD A COMPLETE CUSTOMER PROFILE(AND A WAY FOR OUR SALES REPS TO ACT ON IT)

3. TELESALES + TELESALES LEADS AND NOTES ARE SCATTERED ACROSS VARIOUS SYSTEMS Sales Rep 3Post-its Sales Rep 4Rolodex Sales Rep 2Notepad Sales Rep 5Memory Sales Rep 1Excel CENTRALIZED DATABASE CONTACT MANAGEMENT LEAD MANAGEMENT REPORTING & ANALYTICS CONTINUITY WITH STAFF TURNOVER

4. DALLAS COWBOYS CASE STUDY Microsoft Dynamics CRM 4.0 Implementation + Business Challenge • New state-of-the –art stadium opened in the Fall of 2009 - provided more than 300 luxury suites and an infinite event space under 3 Million Square Feet • Needed an efficient way to manage and track the events associated with the new stadium and patrons (Ticket Holders, Sponsors, Suite Owners, Season Ticket Holders, Fan Club Members) Solution • Developed an integrated client visit and event management system • Leveraged the existing service and event scheduling systems within MS CRM • Tracking and managing all events and suite visits 24x7x365 within the new stadium • Integrated with SharePoint to display various portal and calendar views • Increased Event Bookings productivity thru the use of workflow and process automation • Leveraged Dynamics CRM for Patron Management (Ticket Holders, Sponsors, Suite Owners, Season Ticket Holders, Fan Club Members) Benefits • Centralized Event and Suites visit booking function • Centralized Calendar views for all Events, Visits, and Related Facility activities • Improved Collaboration and Information Coordination • Improved Client Satisfaction and Experience • “Tiffany Level” Services Delivery • One team operating from “One Playbook” • Client activity history is now tracked and can be mined for business insights • Membership Management solution signed 10,000 new members at Go-Live • Provide a 360 degree view of all visitors, events and catering activities on any given day or space Key Outcomes • Established 360 degree view of all visitors and patrons • Increased revenue of new ticket sales • Improved customer satisfaction and experience • Improved Collaboration and Information Coordination

5. SAN DIEGO PADRES CASE STUDY Microsoft Dynamics CRM 4.0 Implementation + Business Challenge • New ownership required better understand of customers and how to generate more season ticket revenue • Needed an more efficient way to manage and track the customers associated with stadium patrons (Ticket Holders, Sponsors, Suite Owners, Season Ticket Holders) Solution • Leveraged the existing MS CRM system, with improvements • Integrated new efficiencies to focus on improving Sales Rep experience with system • Incorporated integrated processes to track all customer touch points • Developed hierarchy to best target the right leads at the right time with the right message • Created useable management level reports, all within Excel • Leveraged Dynamics CRM for Patron Management (Ticket Holders, Sponsors, Suite Owners, Season Ticket Holders, Fan Club Members) Benefits • Centralized all client touch points in one place • Time spent with “paperwork” and “pushing buttons” was reduced significantly freeing the Sales Reps for more phone calls • Business level reports now drive decisions • Improved Collaboration and Information Coordination • Improved Client Satisfaction and Experience • One team operating from “One Playbook” • Client activity history is now tracked and can be mined for business insights • Provide a 360 degree view of all visitors, events and catering activities on any given day or space Key Outcomes • Established 360 degree view of all visitors and patrons • Increased user efficiency by over 20% • Increased revenue of new ticket sales • Improved customer satisfaction and experience

6. ACCOUNT IN CRM + ONE PLACE WHERE EVERYTHING IS LOCATED. ONE PLACE WHERE YOU CAN SEE EVERYTHING. Baseball Related Content Account Number to tie to Archtics Sales Support Tailored to client’s requirements Customer Touch Points 1 stop location for quick account information - Automatically updated to reduce rep mistakes

7. ACCOUNT IN CRM + ONE PLACE WHERE EVERYTHING IS LOCATED. ONE PLACE WHERE YOU CAN SEE EVERYTHING. Baseball Related Content Favorite Player to help drive conversation/ interaction In Depth Client Info Children information to create connection with clients

8. LEAD (PHONE CALL) IN CRM + NOTES, TRACKING AND FOLLOW UP ALL IN ONE PLACE. LEAD MANAGEMENT EFFICIENTLY DONE. One Location For Notes Single place to see all information, making it as easy as possible Sales Pipeline Organized to help manage the Sales Reps to their full potential Due Date No more leads dropping through the cracks

9. LEAD (PHONE CALL) IN CRM + NOTES, TRACKING AND FOLLOW UP ALL IN ONE PLACE. LEAD MANAGEMENT EFFICIENTLY DONE. Baseball Related Content Ticket Information in one location to make it easiest for Sales Rep Sales Pipeline Organized to help manage the Sales Reps to their full potential

10. REPORTS IN CRM + REAL TIME REPORTING IN EXCEL. NO MORE GUESS WORK.

11. BUSINESS ANALYSIS + IN DEPTH ANALYIS TO MAXIMIZE YOUR NEW TOOLS

12. SERVICES +