1 / 11

Sara Gilbert and Laura Swalko

Sara Gilbert and Laura Swalko. HISTORY. Founded in 1851 by Rowland Hussey Macy. Dry goods store In 1858, he moved to New York and founded R.H. Macy & Company. Merger with Federated Department Stores: December 19, 1994. Strategy.

armine
Télécharger la présentation

Sara Gilbert and Laura Swalko

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Sara Gilbert and Laura Swalko

  2. HISTORY • Founded in 1851 by Rowland Hussey Macy. • Dry goods store • In 1858, he moved to New York and founded R.H. Macy & Company. • Merger with Federated Department Stores: December 19, 1994.

  3. Strategy • “Federated is a company eager to embrace change, one that seeks and pursues new ideas, and that leads the way in a crowded retail field. We are committed to becoming even more aggressive and creative in identifying and servicing the needs of our fashion-oriented target customers.” - Terry J. Lundgren Chairman/CEO & President

  4. Target Market • Women • Ages 20-50 • Moderate to Better Price Zone

  5. Merchandise Mix • 33% Feminine Accessories, Intimate Apparel, Shoes & Cosmetics • 27% Women’s Apparel • 21% Men’s and Children’s • 19% Home/Miscellaneous

  6. SWOT • Strengths • Simple pricing • Offer “everyday value” prices rather than coupons. • Thisit.com, provides online shopping for fashion- savvy juniors. • Marketing • They use more national and broadcast advertising to tell their story.

  7. SWOT • Weaknesses • Cluttered • Not very organized. • Garment duplication • Offer similar merchandise throughout each department. • Some competitors offer lower prices. • JC Penny, Sears • Some competitors offer better customer service. • Nordstrom

  8. SWOT • Opportunities • Offer a lower assortment to create less clutter. • Expansion: Merge with May Company. • Recently converting regional department stores owned by May company to “Macy’s”

  9. SWOT • Threats: • Competitors • JC Penny, Nordstrom, Sears • Aging baby boomers • Their change in lifestyle

  10. Career Opportunities • Internships • Executive Development Programs

  11. Sources • www.macys.com • www.retailology.com • www.wikipedia.org

More Related