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University Station Relationships

University Station Relationships. Partnership and Public Service Arlen Diamond, GM KSMU Jackie Nixon, Research Director, NPR Kevin Klose, CEO & President, NPR Dr. Deno Curris, AASCU. May 16, 2002. Importance of University Licensees. 414 stations 53% of all CPB Supported Stations

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University Station Relationships

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  1. University Station Relationships Partnership and Public Service Arlen Diamond, GM KSMU Jackie Nixon, Research Director, NPR Kevin Klose, CEO & President, NPR Dr. Deno Curris, AASCU May 16, 2002

  2. Importance of University Licensees • 414 stations • 53% of all CPB Supported Stations • 64% of NPR Member Stations • 14.6 Million Weekly Listeners • $93.3 Million Revenue and Support • 17.4% of total Revenue from Universities Sources: Arbitron Nationwide Fall 01, Persons 12+, 6a-Midnight; CPB Financial Summary FY1999

  3. About The Research • NPR commissioned: International Communication Research • Interviews with 1008 adults • Representative of US Population • NPR not identified as the sponsor

  4. “Do you believe a college or university is providing a public service to the community by operating or by being associated with a public radio station?” 8 in every 10 US adults view the university or college as providing a public service to their community through their association with public radio

  5. “Many public radio stations are operated by or associated with a college or university. Thinking about this relationship, please tell me if you think it is an excellent, good, fair, or a poor fit with the educational mission of a university?” 2 in every 3 US adults view public radio as an excellent or good fit with the educational mission of a college or university

  6. “Understanding that a college or university is associated with a public radio station, how would this change your impression of a college or university? Would it be more favorable, less favorable or make no difference?” Over one-third of all adults and more than half of NPR listeners have a more favorable impression of a university or college knowing it is associated with public radio.

  7. Who Listens? • Well-educated baby boom audience • Business decision makers • Employed in managerial-professional • Twice as likely to be employed in education • Community active • Influence policy • Culturally savvy • Hectic & full lifestyles • Multiple media (heavy readers) • Travel Source: MRI Research, Fall 2000

  8. Shared Values • Education • Community service • Quality • Civil Discourse • Idealism • Respect for the individual • Intellectual Curiosity

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