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LINING

LINING. 2014. Thinking Outside Of The Box! How To Up Your Lining Game!. Lining. The Evolution Looking in the rear view mirror Lessons Learned How to Up Your Lining Game What Is Your Payback. The Evolution. L ined our first six jobs Bashford’s Hot Mineral Spa Glamis North KOA

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LINING

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  1. LINING 2014 Thinking Outside Of The Box! How To Up Your Lining Game!

  2. Lining • The Evolution • Looking in the rear view mirror • Lessons Learned • How to Up Your Lining Game • What Is Your Payback

  3. The Evolution • Lined our first six jobs • Bashford’s Hot Mineral Spa • Glamis North KOA • Betabel RV Park • Stagecoach KOA • Yogi Bear Park • Bourne Scenic Park

  4. Lessons Learned • Where are the businesses!

  5. Lessons Learned • Overnight Campgrounds vsDestination Resorts

  6. Our Ah Ha Moment

  7. EvolutionOur First Luxury Motorcoach Resort Signature Motorcoach Resort – Petoskey, Michigan

  8. Lesson Learned • Campgrounds vs. Motorcoach Resorts

  9. Luxury Motorcoach Resorts • Cater to upscale motorcoach owners • Many have a motorhome age limitation • $80 to $100 per night site rate • Many sell lots for $100,000 or more • Management & staff also upscale • They are all about the GUEST experience • Guests have high disposable income level • Advertisers want to do business with these guests

  10. Luxury Motorcoach Resorts • Provide many free activities for Guests • Dedicated Activities Directors • Many resorts only allow motorhomes • Management knows the resort’s numbers • Multiple strategic Marketing Strategies • Cater to Factory Owners Clubs

  11. Our Motivation

  12. Lesson Learned • You have to sell a luxury motorcoach resort differently than a campground

  13. Lining a Motorcoach Resort • Research – Research – Research • Google them • Google top management • Copy of current Guest Guide • Establishment Contact – Think out of the box • Put on your “Consultant” hat • Invite their department heads to a presentation • Have a presentation folder for each person • Involve each person in the conversation • Be prepared for a long decision process

  14. Where are the Motorcoach Resorts • Google “Motorcoach Resorts” vs Campgrounds • Google “Luxury Motorhome Resorts” • www.bigrigresorts.com • Ask guests in Motorcoach Resorts where they stay

  15. What Is Your Payback? Resort #ADS $Gross Signature Motorcoach 10 6,652 Outdoor Resorts Palm Springs 43 20,775 Emerald Desert 39 20,669 Golden Village Palms 55 30,471 Rancho California Outdoor Res New 10,000 Vineyards Luxury Motorcoach 12 6,153 Wolf Creek Run Motorcoach 22 10,016 $104,736

  16. The Moore’s Payback • Not just financial – personal goals • Plan – where want to be 5 – 10 years • Geo travel, friends, family, bucket list • Focus on talents & gifts to grow your business • Brand it! • Grow your business • Help SEP grow business, products & services • Ability to meet clients and customer needs

  17. Summary Lessons Learned • Where are the businesses? • Overnight Campgrounds vs Destination Resorts • Campgrounds vs Motorcoach Resorts • You Have To Sell a Motorcoach Resort Differently • How To Locate & Sell A Motorcoach Resort • What Is Your Payback going to be? • Happy Lining!

  18. THANK YOU Sales Associates JAMES and JACQUALINE MOORE

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