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HOW DO NEGATIVE REVIEWS AFFECT THE REPUTATION OF YOUR COMPANY: WAYS TO CHALLENGE.

Though you can stay out of the negativity of these comments, you cannot u2018ignoreu2019 them. Strict action should be taken against these negative reviews. How do you identify the fake reviews and delete the fake/negative reviews from Google? It is not simple. But, it is possible.

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HOW DO NEGATIVE REVIEWS AFFECT THE REPUTATION OF YOUR COMPANY: WAYS TO CHALLENGE.

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  1. HOW DO NEGATIVE REVIEWS AFFECT THE REPUTATION OF YOUR COMPANY: WAYS TO CHALLENGE. Any digital medium is an open platform. The reviews you post, be it negative or positive, they are seen by everyone. But, there can be negative reviews that will defame your brand. And, what is the result? Your popularity that must be built over years or months shall get ruined. Though you can stay out of the negativity of these comments, you cannot ‘ignore’ them. Strict action should be taken against these negative reviews. How do you identify the fake reviews and delete the fake/negative reviews from Google? It is not simple. But, it is possible. First of all, check for the details of the reviews. If they do not contain enough information, it is fake. For example, if you have used the product in real, the description will be different with every minute details. Check for the reviewer’s account. And check their truthfulness. You can easily check the reviews they had posted about others. Now, if they are fake, undoubtedly the reviews will carry the same style and the wordings too. Now, the review should not be too defaming as in to destroy your brand or business. If you find comments like that, those are well-executed fake reviews which aim to cut down your business from the competition. Another important feature of a fake review is that it lacks a lot of details. Be it in language or style or the description of the product, the review may contain not enough details or details not believable.

  2. How to tackle them? Whenever you see or listen to a bad comment passed about you, what would you do? You would not be careless at first. These comments can have a serious effect on you. Similarly, if yours is a start-up and then these negative reviews can seriously affect your brand. Deleting negative reviews is the only option here. If not, they will bring an end to all your effort and hard work. Approaching a digital media company to tackle the issue is very much advised. This is because there are a lot of procedure and a knack to push down negative review and search results. It is not an easy task to push away all the negative reviews. It is impossible to do so. What you can do is to reply to ALL the reviews and not just the negative reviews. Replying to the customers make their trust increase and have a good perspective of you. Sometimes, they will reconsider their review which is negative as soon as you have replied to it politely. There is one important thing the digital marketing company does, besides deleting fake and negative reviews, which is flagging the negative comments as inappropriate. But, make sure that the review is fake. This is because, if Google finds out its honesty and then it can reprimand you for flagging it inappropriate. A few digital companies provide an affordable Online reputation management package. This package includes Business Reputation Maintenance, Online Reputation Monitoring, Remove Consumer Complaints, pushing down negative reviews and Delete google Reviews most importantly deleting reviews if any from consumer sites like Ripoff, Sitejabber, etc. There is another reason why you should be approaching a digital marketing company for better business and developing a positive reputation. Besides their SEO and SMO techniques, digital marketing companies strictly follow and know the Google guidelines to remove a negative comment. According to the recent sources, the comments that can be removed or flagged inappropriate should have these features: 1.Spam and fake content 2.Off-topic 3.Restricted content 4.Illegal content 5.Sexually explicit content 6.Offensive content 7.Dangerous & derogatory content 8.Impersonation 9.Conflict of interest ( this means that you cannot have a review of the current employee of the company.)

  3. All these features could be a reason for you to flag a comment inappropriate, By now, you might have understood that negative reviews do matter for any company. As it is in the hands of the customers, the growth of the brand is relied upon.

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