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Amlan MPAs Rare Pride Campaign Anabele B. Barillo (CF)and Mercy S. Teves (LAP Supervisor)

Amlan MPAs Rare Pride Campaign Anabele B. Barillo (CF)and Mercy S. Teves (LAP Supervisor). Fishers and Community buy-in in MPA management. SOCIAL MARKETING CAMPAIGN. As a result of the Threat Ranking…. The Social Marketing Strategy. SOCIAL MARKETING CAMPAIGN.

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Amlan MPAs Rare Pride Campaign Anabele B. Barillo (CF)and Mercy S. Teves (LAP Supervisor)

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  1. Amlan MPAs Rare Pride Campaign Anabele B. Barillo (CF)and Mercy S. Teves (LAP Supervisor) Fishers and Community buy-in in MPA management SOCIAL MARKETING CAMPAIGN

  2. As a result of the Threat Ranking… The Social Marketing Strategy SOCIAL MARKETING CAMPAIGN

  3. Insert top 5 SM activities 1. Radio plugs 2. Billboards 3. Posters 4. Sermons/ Homily 5. Christmas carol with the mascot Social marketing activities SOCIAL MARKETING CAMPAIGN

  4. Brand and message 3 Key Messages “If I fish outside the marine sanctuary, I will become a good and responsible parent securing fish for my children’s future.” “If I report intrusions I will become a good member of the MPA intelligence network” “If I report intrusions, I will be given a certificate of recognition of being “the BEST FISHERFOLK of the year” from the Mayor during the town fiesta celebration. Slogan Ideas “Buotangginikanan, gawassasangtwaryomagpanagatan” “Lapu-lapu first class ngaisdaparasaatongmgabata” “Gawassasangtwaryomanagat; modaghananglapu- lapuparasaatongkaliwat” “Pagtug-an sakalapasan, seguradoanglapu-lapualangsaatongkabataan” SOCIAL MARKETING CAMPAIGN

  5. Insert top 3 BR activities • Refresher and advance • courses for the Enforcement • Team • 24/7 guarding with proper documentation (logbook) • Participatory Biophysical Monitoring Supporting activities SOCIAL MARKETING CAMPAIGN

  6. Bigger picture of LAP strategy • Sustenance of the established MPAs in the Province • Improving communication strategies of all environmental programs of the office • Support: • Continued mentoring on SM • Financial/ Material Support (Provincial and Municipal LGUs) • Technical Vision for the future SOCIAL MARKETING CAMPAIGN

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