BRANDING STRATEGIES & THE SUCCESS OF YOUR BRAND

1. BRANDING STRATEGIES &THE SUCCESS OF YOUR BRAND

2. INTRODUCTION Over the past few years, there has been a complete change in the way the world of media works. From advertisements to movies, companies are now trying to cater to a bigger audience. This audience consists of a global audience that has been created to the globalization and the rise of the internet culture. This change in the audience has also affected marketing agencies. Marketing agencies have also started creating branding strategies that meets the needs and wants of this new market and will be able to create brand loyalty in this constantly changing market. WHAT IS ARE MARKETING AGENCIES? Marketing agencies are companies that work towards creating plans for the success of different brands. They understand the market, research the competition and help a company get success in the market through different branding strategies and plans. Marketing agencies are usually hired by companies who need help reaching their target market and need help in properly positioning their products.

3. WHAT ARE BRANDING STRATEGIES? Branding strategies are created by marketing agencies as a long-term plan to help a brand make their position in the market and bring about customer loyalty. It helps a company reach their goals and allows them create a strong place for themselves amongst the competition. WHAT ARE THE COMPONENTS OF AN EFFECTIVE BRAND STRATGY? Whether you’re creating branding strategies Sydney or New York, there are a few essentials components that must be present. Though this strategy changes company to company, these are the aspects that must be present to create a clear and comprehensive plan of action. PURPOSE The purpose of a brand refers to the reason its selling goods and services and why it is in the business.

4. The purpose of a brand is generalized in two parts – Functional – This means the brands purpose is to sell goods and services are make money. Profit is the driving force. Intentional – This means the brand is not only interested in profits but it also wants to do good in the world. CONSISTENCY This refers to how consistently the branding strategies will be followed. The consistency shows how visible the brand will be in the market and more visibility leads to greater customer loyalty. EMOTION This refers to how the brand wants to market and sell its product. They can do this by simply selling the product with its uses or use advertisements and other mediums to add an emotional value into the product and then sell it. Brands that have customer emotions attached to them have a greater shot of staying afloat in the market.

5. FLEXIBILITY This refers to how flexible the brand can be. Flexibility refers to the ability of the brand to adapt to the changes in the environments, these include new trends, social changes and more. The more flexible a brand, the better its changes of out doing its competition and gaining customer loyalty. EMPLOYEE INVOLVEMENT Branding strategies are not just about the customer but also about the employees. A brand must treat its employees with care and ensure that they provide environments in which the employees are able to thrive and feel appreciated. COMPETITIVE AWARENESS It is essential that whether you’re creating branding strategies Sydney or New York, you take into account the competition. Being in-line and ahead of the competition makes sure that a brand is able to come out on top. So the next time you’re creating branding strategies keep in mind all these points and watch your brand rise to success!

6. THANK YOU