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v. Cory Simmons Morgan Farruya Mr. Last - DRTL 2090. Background Information. Customers worldwide have trusted L.L. Bean, Inc., for quality apparel, outdoor equipment and expert advice since 1912. The purpose of LLBean.com is to satisfy customer’s outdoor needs.

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  1. v. Cory Simmons Morgan Farruya Mr. Last - DRTL 2090

  2. Background Information • Customers worldwide have trusted L.L. Bean, Inc., for quality apparel, outdoor equipment and expert advice since 1912. • The purpose of LLBean.com is to satisfy customer’s outdoor needs. • Leon Leonwood Bean who founded this great company said it best, "sell good merchandise at a reasonable profit, treat your customers like human beings, and they will always come back for more". • L.L. Bean is simply intended for those who seek quality, performance, comfort, and longevity in their apparel and outdoors gear.

  3. Web Site Analysis • LLBean.com offers eight different categories of merchandise online: men’s, women’s, kids’, footwear, outdoor gear, hunting & fishing, luggage, home and sale items. • Customer reviews, social media “share” buttons, and product videos add dimension for customers to experience the product before actually purchasing it. • One unique feature of LLBean.com is the free shipping, no matter what. • LLBean.com is fluid and optimized on all smartphones and/or mobile devices.

  4. Website Comparisons • Both website’s formats are very similar to each other. • Lands End is slightly more minimalistic in webpage layout, than L.L. Bean • L.L. Bean provides substantially more information about special deals and new items complemented with an infinite scroll. • L.L. Bean’s product listing is detailed in categorizing results based on: price, best selling, newest, customer rating, A-Z.

  5. Website Layouts LLBean.com LandsEnd.com

  6. Mobile Website Layouts LLBean.com

  7. Mobile Website Layouts LandsEnd.com

  8. L.L. Bean Product page

  9. Lands end product page

  10. International Presence L.L. Bean

  11. International Presence Lands End

  12. Product View: L.L. Bean

  13. Product View: Lands End

  14. Ease of Search Lands End (Below) L.L. Bean (Above)

  15. Social Media Presence:l.L. Bean

  16. Social Media Presence:Lands End

  17. L.L. Bean v. Lands End S.W.O.T. analysis Threats - Both sites look remarkably similar. L.L. Bean must find a way to differentiate their site aesthetically from Lands End. - Both L.L. Bean’s and Land End’s assortments are oddly similar as well. This makes for dangerous competition between these companies. Strengths - Informational video support on product’s page. - Product listing is detailed in categorizing results based on: price, best selling, newest, customer rating, A-Z. - Free shipping on all online merchandise. - Smartphone/mobile device navigation is fluid and optimized. - Online chat is available anytime for assistance. - More transparency on their “About Us” page than Lands End. Weaknesses - No full screen, rich product images. - Must click separate link to open sizing chart in another window. - No webpage encryption, when viewing shopping bag. - Must create an L.L. Bean Account before checking out. - Inconvenient “store locator” navigation. Opportunities - L.L. Bean can broaden their videos to more categories on their website. - L.L. Bean has been in business much longer than Lands End. They can definitely interact and offer their clientele more deals and discounts online. - Incorporate more flash-enabled product ads into pages. It makes the website become more interactive.

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