Marketing Automation Steps and Tools to Achieve Business Success

1. Marketing Automation Marketing Automation Let’s face it! Your marketing strategy can either make or break your business. If done the incorrect way, this can lead to a lot of losses putting your business ideas and plans at risk. So before anything can hurdle your business success, find out the best marketing practices that today’s trends offer. If you’re already using marketing automation and funnel marketing, it’s time to evaluate the results and if in case you noticed that some points are not delivering positive results, here are some gems you can apply for improvement. A Glimpse at Marketing Automation A Glimpse at Marketing Automation Marketing Automation is now creating waves in promoting business efficiency. However, no matter how many efforts you put in, without the proper strategy to utilize, all will be worthless.

2. In a research reported by SiriusDecisions, the following findings are being presented: 85% it to its full potential. Only 8% customer marketing. 10% 85% of B2B marketers using a marketing automation platform feel that they’re not using ● 8% of organizations surveyed were using marketing automation for existing ● 10% of B2B marketers plan to switch MA platforms this year. ● So, how do business owners ensure that a marketing automation think your strategy is helping you to the right track? marketing automation is well-implemented? Do you Important Points to Prepare for Marketing Automation of your Business Important Points to Prepare for Marketing Automation of your Business 1. Prepare the involved segments of your organization. Prepare the involved segments of your organization. Sales Marketing and awareness of new tools and trends. IT updates, security management and statistics reporting. Strategic Management strategic planning, process and prospecting expected results. 2. Setting your business’ goals and objectives. Sales- Make this more uplifted with the preparation of new goals to be targeted. Marketing- Make this ready with the setting up of lead generation, product positioning ● ● IT – Since things will be automated, this segment must be given attention for technology ● Strategic Management – This may include executives and staff to analyze the whole ● Setting your business’ goals and objectives.

3. Have a brainstorming with your staff or team to discuss your business goals. It’s very crucial that everyone understand the goals to know where you are heading. Find out ways on how to measure your goals. In that way, you can have a better management. 3. Build up Key Performance Indicators for the goals set. 3. Build up Key Performance Indicators for the goals set. Below are the major key performance indicators that you should give focus. Sales – metrics for profitability and revenue Marketing – funnel conversion metrics Other Strategic business goals – includes customer success and marketing updates Be specific and accurate on what to measure and how often. ● ● ● 4. Analyze and have a definitive answer for your Sales Funnels Analyze and have a definitive answer for your Sales Funnels Especially with those dealing with B2B organizations, this step is very important. Make sure to consider the following: - Define what is a marketing qualified lead? How they can be turned into sales? - What can be other source of opportunity and deals? - How to implement lead nurturing and management? 5. Define your Lead Scoring . Define your Lead Scoring When it comes to lead scoring, make sure to ask the following points: What are the behaviors you are looking for your prospect buyers? How will you manage them? What are the demographics you are looking for in ideal prospects? How often will you monitor or manage your prospect list? ● ● ● 7. Organize Targeting with your products and services 7. Organize Targeting with your products and services When dealing with your products and services, make sure to know both the product and the people you are marketing. Build your persona to engage relevant and qualified clients. Personas must have names, image, and descriptions. It’s always good to build profile that will correctly target the relevant audience.

4. 8. Content Assessment. Apply mapping with your personas and funnel leads. 8. Content Assessment. Apply mapping with your personas and funnel leads. Content management is always a key. But always bear in mind the following points: What type of content will entice to all of your personas? Which content will be informative to your audience that you can ask for their contact information? How can you pursue engagement and turn them to potential leads? 9. Plan and launch your campaign. ● ● ● 9. Plan and launch your campaign. Every campaign to be prepared and launched must be determined by crucial factors. Once target audience is identified, engagement will follow. This boils into two: awareness and implementation. Test and monitor the campaign. Find out which expected results are met and which needs to be improved. Creating a marketing funnel not only attracts a large enough number of leads to sustain and grow your business, but also qualifies the leads so you can make the best use of your time. To get you more prepared and seek further details about marketing automation and lead funnels, visit http://automatedleadfunnels.com/ .