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Core Process

Core Process. i.e. Just how “e” are we? B … physical sites, e used to attract customers BnC … physical sites but also an e-channel CnB … internet based but distribution network C … totally internet based only physical presence offices/ecommerce operations. B2B vs. B2C.

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Core Process

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  1. Core Process i.e. Just how “e” are we? • B … physical sites, e used to attract customers • BnC … physical sites but also an e-channel • CnB … internet based but distribution network • C … totally internet based only physical presence offices/ecommerce operations

  2. B2B vs. B2C • Longer term agreements • Negotiation • Relationships established & maintained • Larger volumes & revenues • Customised web pages for larger customers

  3. Revenue Models • Merchant Model (Costco, HBC, Sears) • Direct sales by Manufacturer (Nike, Kraft, Dell) • Manufacturer Service • Subscription (Netflix, Napster, newspapers) • Utility (pay as you go e.g. Skype) • Infomediary (checkout51, Snapsave) • Licensing (usually software) • Advertising (banner, popup, click through, search engines) • Affiliate (you scratch my back …) • Community (tofino.ca) • Brokerage (10 ways inc: classifieds, virtual malls, auctions, brokers …)

  4. Resource Management • Acquisition, development & allocation • $, people (skills)

  5. E-bus & Corporate Strategy Every strategy must take into account the following: • Arenas • Vehicles • Differentiators • Pace • Economic Logic

  6. And e-business • How does e-bus help us reach our objectives • Gap analysis • Closing gaps • Risk analysis • Defining IT needs … processes, infrastructure .. • Tactical plan • Measuring performance

  7. Terms to know • Asynchronous • Channel conflict • Clickthrough count • Reverse Auction • Banner Ads

  8. BUS 361E-Business Chapter 3 Evolution & Applications Of The internet

  9. Objectives • Internet, history & significance • Describe appropriateness for e-bus • Components of the Internet • Internets, extranets, intranets & their use for e-business • VPNs and how they facilitate • Social networking, blogs, wikis & mashups

  10. Terminology • Arpanet • Internet Protocol • Transmission Control Protocol • The talking stick of the internet • Bits & Bytes • I.P. Address • 4 8-bit number segments • IPv4 Address: 192.168.1.118 • V4 – 2^32 addresses • V6 – 2^128 addresses

  11. Addresses • More than just numbers • Domain name system • Top level: .com, .org, .edu, .ca • Second level: NIC, Sears, Facebook • Domain name service .. GoDaddy

  12. More … • Packet Switching • Internet backbone … the interstate • Asynchronous transfer mode – switching technology transfers 53 byte cells digitally • Data transmission speed – Mbps • Point of Presence – access point to net (unique IP address) • ISP – sells PoP

  13. Email • SMTP: Simple Mail Transfer Protocol • MIME: Multipurpose Internet Mail Extensions • Now e-mail is marketing tool • Hotmail, Yahoo, etc • Viral marketing • News, games, etc. & advertising

  14. WWW & more • World Wide Web … WWW • WWW2 e.g. Canada.com, google, • URL • Web browser (evolution thereof) • HTML • Metatags <meta • XML flexible in execution (e.g. Phone #)

  15. More … • Common Gateway Interface • How a web based request is passed to an application (and the response sent) • CGI scripts • Java – programming language used to enhance webpages (e.g. animations & interactive icons) …  • Similar to Flash & Shockwave

  16. Website Design • “Beauty is in the eye of the beholder” • Reputation/recognition • Access speed • Content • Page layout • Navigability • E-commerce capabilities • Shopper friendliness

  17. more • Customization/personalization • Connectivity • Community • Global perspective • Effective fulfillment capabilities • Trust indicators • Business practices • assurances

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