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@ EDultrasound : A Social Media Curriculum 

@ EDultrasound : A Social Media Curriculum . Nicholas E. Kman , MD, FACEP. @ EDultrasound : A Social Media Curriculum. Special Thanks to the “Twitter Team” David P. Bahner, MD Eric Adkins, MD Nilesh Patel, MD Chad Donley, MD Rollin Nagel, PhD. Objective.

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@ EDultrasound : A Social Media Curriculum 

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  1. @EDultrasound: A Social Media Curriculum  Nicholas E. Kman, MD, FACEP

  2. @EDultrasound: A Social Media Curriculum • Special Thanks to the “Twitter Team” • David P. Bahner, MD • Eric Adkins, MD • Nilesh Patel, MD • Chad Donley, MD • Rollin Nagel, PhD

  3. Objective • To demonstrate a supplement to a curriculum using social media. • Define using “push technology” via Twitter and Facebook to deliver educational content to mobile devices.

  4. Methods • A curriculum consisting of high-yield ultrasound concepts was developed and posted to Twitter @EDUltrasound daily. • Followers received Tweets “pushed” directly to their mobile devices. • Following the year-long program, followers were surveyed regarding the program’s effectiveness. • To determine the ways in which tweets were reaching users, followers were categorized demographically.

  5. What are the Technologies?

  6. Twuffer • Twuffer (Tweet + Buffer = Twuffer) is a service that allows a user to pre-write tweets which will then be posted to their account on a given schedule. • This allows for scheduled content delivery without the need to actively enter each tweet in real time. • Makes posting tweets convenient and time efficient.

  7. Twuffer

  8. Twitter • Social networking and microblogging website • Developed in 2006 • Allows users to send and receive messages of 140 characters or less – “Tweets” • Tweets are accessible via multiple methods • Web browser (http://www.twitter.com) • Mobile web (http://m.twitter.com) • Smart Phone applications (Iphone, Android, etc) • SMS (i.e. Text Message) • Tweets can be posted in a number of different ways:

  9. Posting Tweets • Directly from the Twitter website:

  10. Posting Tweets • From mobile apps (Twitter, TweetBird, etc)

  11. Posting Tweets • Via SMS

  12. Bit.ly • Bit.ly (http://bit.ly) is a service that shortens web links to allow them to be placed into tweets

  13. Twitpic • Twitpic (http://twitpic.com) is a service that allows you to host images online for use in tweets.

  14. Facebook • Launched in 2004, Facebook is a social networking site that has over 600 million users. • Over 40% of the population of the US has an account. • Users create own profiles which are descriptions of themselves and can contain work status, marital status, age, location, and education history. • Users can join groups with others of a common interest and comment on threads or opinions.

  15. Facebook • Twitter microblogs can link to facebook. • We linked our Twitter feed @EDUltrasound to the EDUltrasound Facebook page allowing us to expand our audience.

  16. Results • Daily “tweets” were posted each morning beginning on July 1, 2010. • By year’s end, there were 87 followers on Twitter and 78 followers on Facebook. • The majority of followers had not previously used Twitter (55.6%). • The majority of followers found Twitter user friendly (88.9%), while most (81.5%) found the information useful.

  17. Conclusions • Pushing educational content to mobile devices may provide a supplement to reach modern learners • Twitter and Facebook can be utilized to deliver high-yield pearls to an educational audience.

  18. Conclusions • Twuffer can help schedule regular tweets and be preloaded to deliver content over a period of time. • Tweets can be simultaneously posted to Facebook to reach a larger audience. • Bit.ly and TwitPic are compression technologies that enable users to upload web addresses and images to Twitter.

  19. From Innovation to Publication…

  20. References • Bonetta L. Should you be tweeting. Cell. 2009; 139: 452-453. • Boulos MN, Maramba I, Wheeler S. Wikis, blogs, and podcasts: a new generation of Web-based tools for virtual collaborative clinical practice and education. BMC Medical Education 2006; 6: 41. • Chretien, KC.; Azar, J.; Kind, T. “Physicians on Twitter.” JAMA : Journal of the American Medical Association, v. 305 issue 6, 2011, p. 566-8. • Cook DA. The failure of e-learning research to inform educational practice, and what we can do about it. Medical Teacher 2009; 31: 158–162. • Giordano C, Giordano C. Health Professions Use of Social Media. Journal of Allied Health, Summer 2011, Vol 40, No 2. • Jones R. Social Media Marketing 101, Part 1. www.searchenginewatch.com, from 2/16/2009, accessed 9/4/11. • McGee JB, Begg M. What medical educators need to know about “Web 2.0”. Med Teach. 2008; 30: 164-169. • Sandars J. Twelve tips for using blogs and wikis in medical education. Med Teach. 2006; 28: 680-682. • Sandars J, Homer M, Pell G, Crocker T. Web 2.0 and social software: the medical student way of e-learning. Med Teach. 2010, 1–5, Early Online. • Trueman, MS.; Miles, DG. “Twitter in the classroom: twenty-first century flash cards.” Nurse Educator, v. 36 issue 5, 2011, p. 183-6.

  21. Internet References • http://www.twitter.com • http://www.twuffer.com • http://twitpic.com • http://bit.ly • http://tweetstats.com/graphs/edultrasound • http://twittercounter.com/compare/EDUltrasound/3month/followers • http://stats.brandtweet.com/ • http://hootsuite.com/ • http://www.facebook.com

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