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Produce a market profile for a chosen specialist tourism

P3. Produce a market profile for a chosen specialist tourism. Task. To produce a powerpoint presentation on your chosen specialist tourism. What do you need to include. Introduction to your chosen specialist tourism. What does it involve General overview. Market Providers.

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Produce a market profile for a chosen specialist tourism

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  1. P3 Produce a market profile for a chosen specialist tourism

  2. Task • To produce a powerpoint presentation on your chosen specialist tourism

  3. What do you need to include • Introduction to your chosen specialist tourism. • What does it involve • General overview

  4. Market Providers • You must research the types of companies that provide this type of specialist tourism • You need to include information on the size of the company, how much turnover do they create each year • What growth are they expecting

  5. Market Providers • It is important that this information is included in order to meet the criteria. • Proving difficult to find information

  6. The Product • Where does your chosen specialist tourism take place? • River, mountain, purpose built facility • What components are included: • Transport – how do I get there? Is transport included in the package? • Accommodation- What type of accommodation is included ?

  7. The product- components needed • Guides – Do I need a guide. Think about walking, hiking, mountain climbing, expeditions • Equipment needed – Bicycle, Climbing ropes, wet suits, boat spa facilities etc

  8. The Product- components needed • Instruction – Is the activity something that you can not do on your own? Sailing, diving, rock climbing, painting, dancing • Insurance – what insurance is provided by the operator. Often specialist insurance is needed especially when doing risky/dangerous activities

  9. Market segment • Age group – what age are the people who do this activity and what are their needs o • Gender – can you find out if it appeals to both genders or is the activity targeted at only females? • Income- Do you need to have a lot of disposable income to complete this activity? Does this type of interest target people on low income?

  10. Market Segment • Socio economic http://www.businessballs.com/demographicsclassifications.htm • Geographic Location – Does your chosen special interest target people living in a certain area? • Psychographic factors- relates to a persons personality and values. Some people are looking at volunteering holidays and those that support ecotourism in developing nations

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