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Sports, New Media, and Society

Sports, New Media, and Society. Arthur Furs. Article: Sports, Media, and Society By: Jon Dart , Jan 2011. Sport Influence on Society. Marketing of Products (Clothing/ equipment) Video Games TV Shows. Connection between athletes and new media. Video games (Interactive games – Kinect)

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Sports, New Media, and Society

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  1. Sports, New Media, and Society Arthur Furs Article: Sports, Media, and Society By: Jon Dart , Jan 2011

  2. Sport Influence on Society • Marketing of Products (Clothing/ equipment) • Video Games • TV Shows

  3. Connection between athletes and new media. • Video games (Interactive games – Kinect) • Influence on social media. (Fanbase) - Twitter - Facebook • Discovery of new talent via Youtube.

  4. Video Games • Communication between the human and game. • Creates the feeling “you are the athlete”. • Interactive user feedback • Very responsive • Lots of features (Voice recognition) • Make user feel as if they truly are a celebrity - http://www.youtube.com/watch?v=bQZgGtMeXXU

  5. Twitter • Easy outlet for Players to communicate with fans • #GameChange -Fans prefer getting sports info from social media

  6. Negatives • Any problems within the athlete, can ruin his / her career. • Can also ruin company image if he / she is supporting one.

  7. Twitter Video • http://www.youtube.com/watch?v=Bfcs49aP-BY

  8. My opinion • Video game development is drastically increasing and becoming more user interactive. • Policies should be used by sport organizations to prevent social media scandals.

  9. Sources • http://journals2.scholarsportal.info.ezproxy.lib.ryerson.ca/details-sfx.xqy?uri=/13606719/v16i0001/83_smas.xml

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