1 / 14

Why do we need Marketing?

Why do we need Marketing?. All Types of Businesses Use Marketing. Direct Marketing Activities: Advertising agencies Market research firms Trucking companies Major Marketing Activities: Retailers Manufacturers Real estate agents Limited Marketing Activities: Law offices Physicians

azia
Télécharger la présentation

Why do we need Marketing?

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript


  1. Why do we need Marketing?

  2. All Types of Businesses Use Marketing • Direct Marketing Activities: • Advertising agencies • Market research firms • Trucking companies • Major Marketing Activities: • Retailers • Manufacturers • Real estate agents • Limited Marketing Activities: • Law offices • Physicians • Universities

  3. Marketing is all around you… • You make marketing decisions everyday • Cash • Credit cards • Home delivery • Store pickup • Internet purchases • Effective advertising

  4. Basic Internet Business Models • Selling businesses and services on-line • Providing access to an audience • Selling admissions

  5. What is Marketing? • Product/Service Management • Distribution • Selling • Marketing-Information System • Financing • Pricing • Promotion

  6. Marketing an Automobile

  7. Marketing • The creation and maintenance of satisfying exchange relationships • “the process of planning and executing the conception, pricing, promotion, and distribution of goods, services, and ideas to create exchanges that satisfy individual and organizational objectives” AMA • Everything that goes into getting goods, services, and ideas from the producer to the consumer

  8. Marketing Mix • Product-good, service, idea • Place-where sold and how it gets there • Price-everything that goes into the amount a consumer pays and how they pay for it • Promotion-anything that is done to communicate product information to a consumer

  9. Businesses Need Marketing

  10. The Need for Marketing • Past View: simple set of activities that would help a business sell its products • Today’s view: businesses utilize the marketing concept which is using the needs of customers as the primary focus during the planning, production, distribution, and promotion of a product and service

  11. Development of Business • Self-sufficient: do not rely on anyone else to survive • Bartering: exchanging products or services with others by agreeing on their value • Specialization of Labor: concentrating on one or a few related activities so they can be done well • Money system: established the use of currency as a recognized medium of exchange • Central Markets: location where people bring products to be conveniently exchanged • Other Marketing Activities: support businesses to make the exchange process more efficient

  12. The Functions of Business • Production: creates or obtains products or services for sale • Raw materials (mining, logging) • Processing (oil refining, paper manufacturing) • Services (hair, nail, tanning) • Merchandising (retailers, wholesalers) • Operations: on-going activities designed to support the primary function of a business and to keep it operating efficiently • Accounts and Finance: plans and manages financial resources and maintains records and information related to the business’ finances

  13. The Functions of Business • Management and Administration: developing, implementing, and evaluating the plans and activities of a business • Marketing: all business activities to make a product or service available to consumers and to ensure effective exchanges occur

  14. Coordination of the Functions of Business • Each function of business is dependent upon the other functions of the business • What would happen if a business was not successful in coordinating all aspects of the business operation? • Examples?

More Related