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Match-Pace-Lead

Match-Pace-Lead. A Refresher on Persuasion. How do we turn a chance encounter into a turning point… … a turning point into a tipping point for a social movement. How do we persuade people who hold beliefs that do not serve them economically? . Factors Influencing Persuasion. Approaches.

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Match-Pace-Lead

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  1. Match-Pace-Lead A Refresher on Persuasion

  2. How do we turn a chance encounter into a turning point… … a turning point into a tipping point for a social movement

  3. How do we persuade people who hold beliefs that do not serve them economically?

  4. Factors Influencing Persuasion Woodward, David. "The Art of Persuasion." Director 2010: 57. ABI/INFORM Complete. Web. 29 Mar. 2011 <http://ezproxy.msu.edu/login?url=http://search.proquest.com/docview/821267391?accountid=12598>.

  5. Approaches • Neurolinguistic programming • Rapport building • Persuasion techniques • Mirroring • Physically (gestures, rate of movement) • Cognitively (rate of speech) • Emotionally (speech volume, affect, mood) • Sensing (type of information processing they do) • Storytelling

  6. That’s Great, But What About a Rubric for the Rest of Us?

  7. Match-Pace-Lead Match Them Set the Pace Lead to Action

  8. Shared Value Link to Greater Good

  9. How is Michael Using Match-Pace-Lead?

  10. Using your cards, where is Michael going right (wrong) with Match-Pace-Lead?

  11. Your Turn

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