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Thursday, 10/2/14

JRN 302: Introduction to Graphics and Visual Communication -Color -ID and PS demos: swatches, gradients. Thursday, 10/2/14. Class Objectives. Lecture Color ID and PS Demos: swatches, gradients Homework assignment Read ch 7 in book. The Color Wheel.

barclay-jacobson
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Thursday, 10/2/14

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  1. JRN 302: Introduction to Graphics and Visual Communication-Color-ID and PS demos: swatches, gradients Thursday, 10/2/14

  2. Class Objectives • Lecture • Color • ID and PS Demos: swatches, gradients • Homework assignment • Read ch 7 in book

  3. The Color Wheel • Use it to make conscious decisions about choosing color for your projects. • How to see Color Wheel (if you have your own computer) • In both ID and PS • <Windows <Extensions <Kuler… click on the Create Tab

  4. (Painter’s) Primary Colors • The primary colors can not be created by mixing other colors together. • They are: • Red • Yellow • Blue OK Go and PBS http://www.youtube.com/watch?v=yu44JRTIxSQ

  5. Secondary Colors • Halfway between the primaries are the secondary colors. • The wheel divides the color spectrum into 12 hues.

  6. Complements • Uses colors that are directly opposite of each other on the wheel • This produces contrast between warm and cool colors. • Example in a house • http://www.thisoldhouse.com/toh/photos/0,,20161202_20370429,00.html

  7. Analogous Colors (harmonious) • Composed of colors next to each other on the color wheel. • No matter the two or three you combine, they share an undertone and work well together. • Online color wheel http://www.paintquality.com/homeowners/paint-design/paint-color/wheel.html

  8. Split Complement • Split Complements: Selecting the complementary color and using one of the colors adjacent to the complement. • You can create a split complement triad by using one color and the two colors adjacent to the complement.

  9. Triads • A set of 3 colors equidistant from each other create a triad of pleasing colors. • The primary triad is red, yellow and blue. • The secondary triad is green, orange and purple. Sp!!!

  10. Shades and Tints • The pure color is the hue. • Tone refers to the particular quality of brightness or deepness of a color. • Add black to create a shade. • Add white to create a tint. • Try this out on the digital color wheel http://www.paintquality.com/homeowners/paint-design/paint-color/wheel.html (color schemes)

  11. Warm and Cool Colors • Warm colors • Have red or yellow in them • Advance on the page • Cool colors • Have blue in them • Recede on the page

  12. CMYK or RGB • CMYK (cyan, magenta, yellow, black) is used for most full color commercially printed projects. • RGB (red, green, blue) is used for all projects displayed on a screen or projected in some way.

  13. RGB • Color mixture in light • Additive: all added together make white • Screen dependent • Used for web images (monitors), cell phone screens, laptop images… anything that is “back lit” • 16.7 million colors • Because of this wide range in colors, Photoshop lets you do everything while in this color mode • Most commonly seen in filters

  14. CMYK • Cyan, magenta, yellow, and black(k) • Color mixture in print • Subtractive: all added together make black Due to impurities of ink, all added together really makes it muddy brown, so we add black ink

  15. With that said… for your project • You’re going to create all images in RGB • Why? B/C we’re not having anything commercially printed • And our personal color printer in class has an internal software that automatically converts the RGB image files to CMYK inks it uses • So if we (correctly saved it to RGB) and sent it, the file would go from CMYK -> RGB -> CMYK

  16. Photoshop Sampling Color (review) • Say you want to select logo colors found in a photograph youhave already taken • Open photograph in Photoshop • Select the eye dropper tool • Click on the area in your photograph where color is • ….Click on your foreground color (in tools pallet) • Write down the RGB values • ….Or begin using another tool immediately • Note: if using your home computer, save the color to your color swatches

  17. Photoshop and Swatches • Default swatches are tedious to delete one at a time • To clear them out, click on swatches panel flyout • Replace them with the file called “empty_swatches.aco” (found in our JRN 302 server folder) • To save them and move them to another Photoshop and computer, click on swatches panel flyout • Save swatches (as ACO files) or…

  18. Moving PS Swatches to ID • In PS, instead of “Save Swatches”, you’ll want to choose “Save Swatches for Exchange” and save an ASE file • In InDesign • Look at Swatches tab • Click on the flyout and “Load Swatches”

  19. Use the Kuler Extension (on your own) • Open up Kuler • <Window <Extensions <Kuler • Go to Browse, Find a color scheme (last 7 days, 30 days, all time…) • (Left) click on name of scheme • (left) click on arrow- add to swatches panel • On Swatches panel, appears at the end

  20. PS: Gradients • Can use default gradients Photoshop gives you • How to do (own your own) http://help.adobe.com/en_US/photoshop/cs/using/WSfd1234e1c4b69f30ea53e41001031ab64-77e1a.html • Select gradient button (behind paint bucket) • Click on color box showing gradient • Can change the color swatches • Can add color to gradient • Can change opacity

  21. PS: Gradients • Can apply gradients to entire design • Can apply gradients to whatever you have selected • In the case of text… choose a “beefy” font • “Rasterize” the Text layer (to change it to pixels by right clicking on layer name and “Rasterize Type”) • Select the type pixels • Apply Gradient to it • Same thing with shapes • Rasterize the layer • Select pixels • Apply Gradient to it

  22. PS: Free Gradients (.grd files) • On your own… • Also can upload free .grd files www.deviantart.com is good • Do search for “grd gradients” • Downloads are .rar files • I used 7-zip (http://www.7-zip.org/) to open these to extract and get grd

  23. ID: Gradients • Most commonly used gradient is one color to white in a simple shape (us PS for complex shapes) • Draw your simple shape/object (to the bleed guide!) • In toolbar, make fill be gradient • To edit gradient, <Window <Color <Gradient • Type is normally linear • Can angle • To change to color… click on one of the color blocks • <Window <Color • On flyout, change to RGB or use your swatches • Or Drag swatch color on top of gradient color

  24. ID: Gradients • To add a color stop to your gradient • Have object selected • <Window <Color <Gradient • Click on the gradient to get a new color • In <Window <Color, change that color • If you want a gradient to go from one color and blend to a transparency… do this in PS

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