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Unica Landing Pages ( ULP )

Unica Landing Pages ( ULP ) . Process | Best Practices | Templates By Danielle Leblanc & Jenni Waldrop. Overview. Ordering ULP ULP service complexity model and SLA 4 Rules of ULP Content Submission ULP Content Planning Content Specs LP Layout Anatomy Available Templates

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Unica Landing Pages ( ULP )

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  1. Unica Landing Pages (ULP) Process | Best Practices | Templates By Danielle Leblanc & Jenni Waldrop

  2. Overview • Ordering ULP • ULP service complexity model and SLA • 4 Rules of ULP Content Submission • ULP Content Planning • Content Specs • LP Layout Anatomy • Available Templates • ULP - Other Important Details • Demo + Q&A

  3. Ordering ULP in Storefront • Currently this will be done in the Storefront as part of the Email Service. [This will be valid until an update is made to service WF diagram] • When service order is received by content CX aneeds to be added. Description Special WorkItem for "ULP Content Integration" (ID:1173325) Notes  New Unica Landing Page Service execution Effort & Duration  See next slide for details on SLA Assign to  yourself or COS for content cx

  4. Ordering ULP – SLA (Low to Medium complexity) • Low Complexity • Standard request with 1 ULP, no data collection, added personalization, using offered ULP template options. • Effort 3 hour (incl. content detail review, Integration, testing)Duration  3 days (72 hours) • SLA for Client  8 days (+3 days on the standard Email SLA of 5 days) • Medium Complexity • Standard request with multiple ULPs, multi-language, added personalization, incl. embedded GRS with standard script and GRS TY page, using offered ULP template options.Effort 5hour (incl. content detail review, Integration, testing)Duration  4 days (96 hours) • SLA for Client  9 days (+4 days on the standard Email SLA of 5 days)

  5. Ordering ULP – SLA (High to very Complex) • High Complexity • Standard request with multiple ULPs, multi-language, added personalization, incl. embedded GRS with standard script, ULPTY page, dynamic content, using offered ULP template options.Effort  7 hour (incl. content detail review, Integration, testing)Duration  6 days (132 hours) • SLA for Client  11 days (+5.5 days on the standard Email SLA of 5 days) • Custom for extreme complexity • Custom request with multiple ULPs, multi-language, added personalization, incl. embedded GRS with standard script, ULPgenerated TY page, dynamic content, using external vendor supplied LP assetsEffort  9.5 hour (incl. content detail review, Integration, testing)Duration  8 days (132 hours) • SLA for Client  13 + days (+8 days on the standard Email SLA of 5 days)

  6. 5 Rules of ULP Content Submission It is ideal to submit your ULP assets at the same time as the email assets in the storefront order. It is Ok to submit ULP assets prior to attaching email assets, in the storefront order, provided that the email assets are added at the 6 day mark prior to email blast. It is NOT Ok to submit email assets later than the 6 day mark (prior to email blast when ULPs are part of service order) and doing so will result in blast date rescheduling. It is NOT OK to submit translations after the 6 day mark either. Translations for multi-language ULP’s should come in at the same time or within a day of ULP asset submission. Important Note: ULP testing to client is done at the same time as the email. Testing needs to be thorough from Email through all ULPs, and all testing feedback need to be CONSOLIDATED.

  7. ULP Content Planning • Plan your journey • How many offers, and what is the importance hierarchy? • How many landing pages? • Copy needed based on available space in template? • Translations needed for cross-region campaigns? • Will there be Dynamic content or personalization? • Will there be Data Collection (embedded GRS)? • Pick your layout [ 1 column or 2 column ] • 1 column Best used for…Single embedded GRS, Thank You pages, Copy with multiple bulleted offers in a list, simple copy delivery. • 2 column [ left or right side bar ]  Best used for…Copy providing more information + standard GRS registration, Multiple offers delivery, Event abstracts + details, GRS registration + side bar quick details.

  8. Content Specs • How to provide your ULP Content • Attach to storefront Email order in separate word document called “ULP_asset” • In the Word doc separate your content with the following sections: • Template chosen GDC Standard – colors available Cisco Base Brand – colors available [blue green grad] or [dark blue grad] TomorrowStartsHere* – All themes available *[brand approval is needed for all copy used with the new brand template] • Banner copy + brand portal photography file ID [ ex: photo ID AM02903 ] • Main Body [ include all CTA URLs ] • For 2 column options • Side bar Specify right or left layout location Specify copy to be added • Social media URLs • Attach any extra files that might be required for hosting and adding to ULP.

  9. LP Anatomy - 1 column Layout Banner copy Brand Portal photography For New Brand template entire banner will be chosen based on email.Title copy will be added to Main Body section. Social Media links(location dependent on template used ) • Main Body - includes • Personalization • Copy content • Call to action URL(s) • [ When applicable ] • Embedded GRS • Secondary offers • Social Media Co-branding logos

  10. LP Anatomy - 2 column Layout Banner copy Brand Portal photography For New Brand template entire banner will be chosen based on email.Title copy will be added to Main Body section. Social Media links(location dependent on template used ) • Main Body - includes • Personalization • Copy content • Call to action URL(s) • [ When applicable ] • Embedded GRS • Secondary offers • Side bar • Concise Copy Details • [ When applicable ] • Embedded GRS • Secondary offers • Social media Layout can be Left or Right sidebar column Co-branding logos

  11. ULP - Other Important Details • ULPs can ONLY be accessed via a Unica Email • ULPs will deliver metrics via Cognos same as Unica Email: • Click Metrics will be available for non data collecting offer URLs • End to End reporting for data collecting offer URLs • ULPs are built in Unica with the same dynamic and personalized functionalities as their initiating emails • End-to-end personalization • Audience targeted dynamic content • End-to-end Look and feel • Different Languages are built separately for cross-region campaigns • ULPs have extra capabilities in that they act like web pages, so embedded web forms and video are possible.

  12. GDC Standard Base Brand TomorrowStartsHereBrand Available Templates

  13. Templates – GDC Standard • 4 colors available aligned with GDCEM template palettes:Olive, Green, Cyan, Orange • Flexible photography • Flexible headline copy • Flexible body copy & CTA • Single column layout also available. • Interchangeable content from side bar to body area. • Embeded GRS ready. • Look and feel flows to all child ULPs.

  14. Templates – GDCStandard • This layout is best used when data collection is primary & Quick info is provided (contact, event details, etc)

  15. Templates – Base Brand • 2 colors available • Flexible photography • Flexible headline copy • Flexible body copy & CTA • Right column layout also available • Embedded GRS ready • Look and feel flows to all child ULPs • Best used with campaigns collecting data from GRS • This layout is best used when data collection is as a secondary offer.

  16. Templates – Base Brand • This layout is best used when data collection is primary & detailed info is provided along with a secondary offer/info highlight box

  17. Templates – TomorrowStartsHere Brand • 3 banner images available • Flexible photography • Flexible headline & body copy • Interchangeable content from side bar to body area. • Embedded GRS ready • Look and feel flows to all child Unica landing pages. • Copy requires brand approval for proper campaign alignment.

  18. Templates – TomorrowStartsHere Brand • This layout is best used bullet lists of multiple offers or when data collection is primary & intro info required for form lead in.

  19. Templates – TomorrowStartsHere Brand Look we can add embedded video!

  20. Demo Time … Q&A Time … Thoughts …

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