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Integrated Service IPTV Triple Play. Presented by:. Joseph Chou Director, Technical Marketing - NBD Broadband Communications Group Texas Instruments. Agenda. Rationales of IPTV Triple Play Killer Apps and Advantages IPTV Triple Play Delivery Network Technical Requirements End to End QoS

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  1. Integrated Service IPTV Triple Play Presented by: Joseph Chou Director, Technical Marketing - NBD Broadband Communications Group Texas Instruments

  2. Agenda • Rationales of IPTV Triple Play • Killer Apps and Advantages • IPTV Triple Play Delivery Network • Technical Requirements • End to End QoS • MPEG2 vs. Advanced Codec H.264, WM9, AVS • UDSL vs. xDSL • IPTV Tripe Play Home Network • Conclusion

  3. Uni-cast VOD (Pull service), Multicast Video (Push Service), Time Shifted Video Video Chat, Interactive Video Video Data Voice What is IPTV Triple Play ? Integrated Service VoIP, VoWLAN Internet Data, Interactive Gaming

  4. 4. Beyond PC • TV sets • Videophony 3. New services over PC ~100% have a TV set 2. Flexible pricing & bandwidth management 30-60% have a PC 1. Aggressive marketing 20-40% are on the web 15-30% have broadband potential natural DSL potential Addressability: Growing into new customer segments BroadbandPenetration (% households) Europe: typical penetrations 100% 75% 50% 25% 5-15% have already broadband Non-internet PC conversion Non PC conversion dial-up Conversion DSL Today + HSI new PC services Beyond PC Source: Alcatel Sequentially address different population segments

  5. Potential Triple Play Killer Apps • Service Bundle, Single Bill, Single Service Point of Contact • Video • Multi-casting live TV(IGMP/UDP), True VoD ( RTSP/UDP), Time-Shifting TV • Video Chat • Voice • VoIP Voice Calls • TV Centric Telephony • Incoming calls phone number flashed up on the TV screen • Data • Internet TV, Interactive internet shopping, Personalized TV portals • Gaming, Music download • Email, Instant messaging

  6. All Packet One Network Integrated Video, Voice, Data IPTV Triple Play Integrated Service Internet ADSL2+, UDSL POTS TV Video All Media in a Single Pipe xOD

  7. IPTV Triple Play Vocabularies Digital Turn Around Security VoD Network PVR H.264 IGMP EPG Transcoding Multi-cast Transport Protocols MPEG-2 Video Conferencing Middleware HDTV Digital Rights Management QoS Interactive Gaming VoIP MPEG-4 AVS

  8. IPTV Triple Play Delivery Network

  9. Digital Broadcast Digital Turn Around/ Transcoding Video Router VOD Server, Network PVR DSLAM/RT DSL Triple-Play IPTV STB Video Voice Data Splitter Analog Broadcast ADSL2+, UDSL Video Encode Data Central Digital Headend Internet Router Router VoIP GW PSTN Home Media Source Transport Headend Access IPTV Triple Play Delivery Network .

  10. IPTV Triple Play Technical Considerations - I • IGMP - Improves Channel Change Speed • Use for end to end channel change from the CPE to the core network • Multi-casting for live TV programs to avoid network congestion between the Headend/CO and DSLAM • DSLAM should support Multi-casting • Single or dual stage multicasting • If there exists DSLAM bandwidth limit, use dual stage multicasting. Designate bandwidth for default channels and consider on-demand multicast for niche channels through the IGMP request. • Security • Allow/Deny access to services/channels based on proper customer profiles • Digital Rights Management • Advanced Codec to reduce bandwidth requirements • H.264 • WMV9 • AVS

  11. IPTV Triple Play Technical Considerations - 2 • QoS • Must be End to End across the Entire Network • Home Network, access network, core network and content network • Must be Peer to Peer from OSI Layer 1 to Layer 7 • Upstream and Downstream Bandwidth Allocation • Video • Asymmetric – VoD, multi-cast video • Symmetric – Video conferencing • Voice • Symmetric – lower bit rate but latency sensitive • Data • Best effort

  12. QoS

  13. User Defined Priority Error Concealment RTP/UDP RTCP IP TOS, Precedence Bit DiffSev IntServ RSVP 802.1D (802.1P) 802.11e/ WSM/WME DFS IPTV Triple Play QoS IPTV Triple Play Peer to Peer QoS Layer 7 Application Layer Home Network Layer 6 - Presentation Layer 5 - Session Layer 4 - Transport Layer 3 Network Layer Access/Core Network Layer 2 MAC Layer Home Network Layer 1 Physical Layer OSI Network Layer

  14. Broadcast HD Video HD VOD Bandwidth Sensitive Broadcast SD Video Personal Video VOD Throughput Latency Sensitive Video Conference H.323/SIP VoIP/ Gaming G.711 G.726 G.728 Latency G.729 G.723 Throughput Sensitive Applications IPTV Triple Play Application QoS Characteristics Throughput 19.4Mb/s 15Mb/s 10Mb/s 3Mb/s Latency Sensitive Applications Web Streaming Video Clip 1Mb/s Internet Access 384Kb/s 64Kb/s 32Kb/s 16Kb/s 8Kb/s 5.3Kb/s Maximum Latency 1000ms 150ms

  15. High Low QoS Priority VIDEO XBox • Signaling • Voice • Movement • Background Internet Voice • Signaling • Video • Signaling • Voice • VPN • Video TeleConf. • Web • E-mail QoS Policy for Media Service • Supports QoS SLA Per Customer Appliance • Each Customer Appliance Serviced by Unique Queues • Strict & Hierarchical Weighted Queues Core Network Aceess Network

  16. Advanced CODEC

  17. HDTV HDTV HDTV HDTV SDTV HDTV HDTV SDTV SDTV SDTV SDTV SDTV SDTV SDTV Data Data Data Data Data Data 1* HDTV 1* SDTV 3* SDTV 2* HDTV Video CODEC Improvement Advanced Codec (H.264, WM9) MPEG2 (Mb/s) 40 HDTV: 8Mb/s SDTV: 1Mb/s Voice/Data: 1Mb/s HDTV: 20Mb/s SDTV: 3Mb/s Voice/Data : 1Mb/s 30 20 10 0 1* HDTV 1* SDTV 3* SDTV 2* HDTV

  18. Uni-DSL™ Vs. xDSL

  19. 1* HD with MPEG2 CODEC Video Delivery Range : Uni-DSL vs. xDSL • 1* MPEG2 HD CODEC(25Mb/s) • UDSL : 4kft • VDSL : 3.5kft • ADSL2+ : 0.5kft • ADSL2: NA UDSL • 2* MPEG2 HD CODEC (48Mb/s) • UDSL : 2.5kft • VDSL : 2kft • ADSL2+ : NA • ADSL2: NA • 1*Advanced HD CODEC (12Mb/s) • UDSL/ADSL2+/ADSL2: 8.5kft • VDSL : 6.5kft 1* HD with Advanced CODEC • 2*Advanced HD CODEC (21Mb/s) • UDSL : 4.5kft • VDSL : 4kft • ADSL2+: 4kft • ADSL2: NA Data/Voice Assumption: Data (up/down) = 2Mb/s; 2 ch Voice 2-way = 256Kb/s; MPEG2 HD = 19.4Mb/s; H.264 HD = 8Mb/s (1080i); Packet Overhead: video 15% ; voice 50%

  20. Internet VoIP Game ADSL2+, Uni-DSL 2nd TV Mobile VC POTS Video, Internet IPTV Triple Play In the Home • Optional Video Distribution in the Home • Home Networking • Wired • Wireless • PVR server • QoS • Security DSL Gateway Integration Option IPTV STB

  21. Conclusion • Premium Content Availability is Crucial in China for Triple Play • Integration of Video, Voice and Data is a Trend • End to End IGMP for Multicast Video • RTSP for VoD and Networked PVR • End to End QoS is Crucial to Meet User Expectation on Video and Voice • Plan for Advanced CODEC such as H.264 and AVS • Plan for Future xDSL Technologies such as Uni-DSL Note: Voice over cable gives the MSO the triple play in addition to video and data. TI is in a great position to support both xDSL triple play and Cable triple play.

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