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The A-to-Z Guide to SlideShare

The A-to-Z Guide to SlideShare introduces you to the language of #SlideShare and all it has to offer. Uncover the features of the world's largest content sharing community.

barryjfeldman
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The A-to-Z Guide to SlideShare

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  1. The A-to-Z Guide to SlideShare

  2. a a is for analytics A simple dashboard presents robust analytics options. Reports reveal insights into content views, traffic sources, viewer actions and more.

  3. analytics

  4. Build a branded SlideShare page by selecting a theme, customizing the colors, background and banner image. b b is for brand

  5. brand Eloqua, a software platform from Oracle, provides an example of a company that’s used the available tools to give their SlideShare channel a branded look.

  6. c c is for calls to action Create a call to action by embedding a link to your website, blog or specific landing pages designed to capture leads.

  7. calls to action (Left) At the end of SlideShares I create, I often invite readers to download useful content. The entire slide is an active link.
 (Below) In this example, the slide features a traditional CTA button. A great lesson on creating CTAs for SlideShare: http://www.socialmediatoday.com/content/slideshare-undisputed-heavyweight-champion-b2b-social-media-marketing

  8. dd is for documents marketing documents by uploading PDFs or Office files. Increase the reach of strategic

  9. documents Documents are one of the four types of content you can publish. When you visit a publisher’s page, you find the content organized by type in an intuitive interface.

  10. e e is for explore Click “More Topics” for an “Explore” page where SlideShares are organized by topics, most popular and 
 editor’s picks.

  11. explore You actually click “More Topics” to “explore” content organized by topic.

  12. f f is for forms You can collect leads by placing lead forms at various places in your document or have them appear when a user requests a download.

  13. forms (Left) Customized forms can be placed within slideshows. Examples of CTAs above come from this book co-written by SlideShare’s former editor, 
 Kit Seeborg. http://shop.oreilly.com/product/0636920027584.do Helpful resource:

  14. g g is for graphics Strive to create visual impact with striking layouts and graphically pleasing colors, images, and fonts.

  15. graphics Secrets to mastering SlideShare: http://kapost.com/masters-of-slideshare/

  16. h h is for Haiku Deck Haiku Deck is a free app offered via SlideShare which makes it easy to create simple and beautiful presentations.

  17. Haiku Deck A special section on SlideShare’s home page is dedicated to presentations created with Haiku Deck.

  18. i i is for infographics Post infographics on SlideShare and embed them wherever you publish.

  19. infographics SlideShare provides HTML code to make it easy to embed infographics on blogs and LinkedIn.

  20. jj is for journalism research tool and a platform to extend their media presence. Journalists capitalize on SlideShare by using it as a

  21. journalism

  22. k k is for keynote authors Keynote Authors is an invitation- only program SlideShare created to showcase the work of industry experts who create quality decks.

  23. keynote authors

  24. l l is for LinkedIn LinkedIn and SlideShare are united brands, closely coupled to make it easy to publish SlideShare content on LinkedIn profile pages and blog posts.

  25. LinkedIn You can automatically add your content to your LinkedIn profile. (Right) You can customize how your content is displayed on LinkedIn.

  26. m Smart phone users see a mobile- optimized version of SlideShare and a mobile app is available for Android and iOS. m is for mobile

  27. mobile (Above) SlideShare offers a preview of how your content will look on a smartphone. 
 (Right) The SlideShare app is available free at Google Play and the Apple iTunes store.

  28. n n is for navigation SlideShare can be navigated by search and within popular topic sections, which feature numerous filtering options.

  29. navigation Five popular topics are available in the navigation bar. Inside each is a menu to filter by category (additional topics), type and language (or “featured” and “popular”).

  30. o o is for on the home page Much of the best content earns increased exposure when selected by SlideShare editors and presented atop the home page or in a “Featured SlideShare” section.

  31. on the home page When your content makes its way to the SlideShare home page it’s likely to get far more views and shares. In the deck “How to Get Picked for the SlideShare Homepage,” SlideShare editors offer 7 tips. (Link below.) http://www.slideshare.net/Slideshare/how-23431564

  32. p p is for presentations Presentations make-up the majority of SlideShare content and tend to perform the best.

  33. presentations With more than 34K followers and nearly 800 presentations to date, HubSpot is clearly a company that believes in the power of publishing presentations on SlideShare.

  34. q q is for questions The support pages of SlideShare are a collection of frequently asked questions and are updated frequently when features change.

  35. questions? https://help.linkedin.com/app/answers/detail/a_id/53685/kw/slideshare

  36. r r is for reach SlideShare reaches an enormous audience estimated at 60-million unique visitors per month.

  37. reach

  38. s s is for search SlideShare content often ranks high in search engine results so use keywords and tags wisely when you upload new material.

  39. search Moz analytics (below) indicate SlideShare has done very well with some of the important factors that measure into success with search (e.g. domain authority). So optimized SlideShare content often ranks well and includes image previews, which helps earn clicks.

  40. t t is for transcriptions automatically extracted and published to help boost visibility 
 to search engines. Transcripts of your slideshows are

  41. transcriptions

  42. u u is for upload from SlideShare makes it simple to upload content from your computer, Dropbox, Google Drive or Gmail with a drag-and-drop interface.

  43. upload from

  44. v v is for video SlideShare offers the option to upload video content or embed YouTube content in presentations.

  45. video You can embed YouTube videos 
 in your slide decks. Standard videos are another acceptable media type.

  46. w w is for websites SlideShares can be embedded into websites and blogs and are easily shareable on the popular social media platforms.

  47. websites SlideShare content can be embedded in blog posts and web pages. This example comes from a post I wrote for the SlideShare blog about the feature. (Link below.) http://blog.slideshare.net/2013/09/13/the-slideshare-sizzle-effect-lets-get-embed/

  48. x x is for eXtras You can use badges to provide a link from your website to your SlideShare profile as well as embed “Slideshelf” on your website.

  49. eXtras (Above) A variety of badges are offered to direct visitors 
 to your website to your SlideShare page. 
 
 www.slideshare.net/widgets/slideshelf_widget (Left) The “Slideshelf” widget embeds your entire SlideShare library on your website. http://www.slideshare.net/widgets/minibadge

  50. y y is for yes Yes, you should make SlideShare a staple in your content marketing publishing plan.

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