1 / 38

SEO Site Clinic: Do your Websites Test Positive for SEO?

SEO Site Clinic: Do your Websites Test Positive for SEO?. Panelist: Bryan Boettiger, Co-Founder and VP of Operations – Parallel Path Jon Aron, SEO Account Executive – Parallel Path Moderator: Janine Soika, Channel Market Leader – Verio. About Verio.

bart
Télécharger la présentation

SEO Site Clinic: Do your Websites Test Positive for SEO?

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. SEO Site Clinic: Do your Websites Test Positive for SEO? Panelist: Bryan Boettiger, Co-Founder and VP of Operations – Parallel Path Jon Aron, SEO Account Executive – Parallel Path Moderator: Janine Soika, Channel Market Leader – Verio

  2. About Verio • Premier web hosting, application hosting and SaaS applications vendor • Financially stable • Part of NTT Communications (world’s largest telecommunications company) • Owns the data centers and IP network • Award-winning services • Highest performance available • 24X7 technical and customer support • Industry leading Service Level Agreements • 100% focused on channel

  3. viaVerio Partner Program • Via 1 Partner Model • 15% recurring commission on all customer sales • You do not have to provide monthly billing, technical or customer support (Verio handles) • Via 3 Partner Model • Allows partners to purchase our services at wholesale prices (nearly half retail pricing) • Resell services for a profit to end-customers • You provide monthly billing, technical and customer support to end customers Contact us at www.viaverio.com or 888-224-9346

  4. Web 2.0 - 2010  SEO Site Clinic

  5. SEO Site ClinicWeb 2.0 - NYC Bryan Boettiger + Founding Partner/VP Operations Jon Aron + SEO Account Executive ✪

  6. Parallel Path ⅗ • Analytically-driven online marketing specialists, established 2005 • 16 employees, avg. SEM experience 5-10 years each • Consistently deliver 200% - 300% higher conversion rates than industry average • Located in Boulder, CO

  7. Parallel Path Services ⏎ Retargeting/Remarketing Media Buying Local Listing & Local SEO Social Media Consulting Mobile Marketing • Search Engine Optimization • Pay-Per-Click • Landing Page Development • Affiliate Management • Analytics Consulting

  8. Parallel Path Clients Business to Consumer Business to Business

  9. SEO Site ClinicWeb 2.0 - NYC ✔ Agenda Top Takeaways Overview Example Site Review Audience Site Review Q&A

  10. SEO Site ClinicWeb 2.0 - NYC Why SEO? Depending upon the vertical 70-90% of users click on Organic first **comscore reports 92% organic vs 8% Paid

  11. SEO Site ClinicWeb 2.0 - NYC ! Give Keywords the Respect they Deserve • Successful SEO Begins with a Sound Strategy • SEO is Web Design/Development • Leverage Tools Like Trends/Insights

  12. SEO Site ClinicWeb 2.0 - NYC = Internal Assessment + Market Assessment + Competitive Assessment • What’s Working? • Analytics/Webmaster Tools/CRM • Brochures & Data Sheets • SMEs & Engineers • Focus Groups & Surveys • Mine PPC – Search Query Reports • Understand Buying Phrases • Know Your Competition • Competitor Keywords • Comparison Tools • Intitle Competition • External Link Audit • Ranking Reports KEYWORDS • Analyze Your Market • Research Trends • Industry Websites, Publications, & Directories • Where Does Your Target Market • Go Online? • Growing or Retracting?

  13. SEO Site ClinicWeb 2.0 - NYC Win with Video SEO YouTube is 3rd Most Trafficked Site • Video SEO is Much Less Competitive – Easier to Rank! • Distribute Everywhere You Can - YouTube, Social Media Sites & Video Sharing Sites • Create Stand Alone Page for Each Video • Use Term “Video” in Your Optimization • Optimize Video File & Meta Data Properties • Use Video Sitemaps (RSS & MRSS) to Help Engines Find/Index • Offer a Textual Transcript of Video Content • Keep Files in One Video Directory

  14. SEO Site ClinicWeb 2.0 - NYC “ ” Sculpting, not just for Artists • Pay Attention to PageRank Distribution • Internal Linking Indicator of Page Importance • Integrate Keywords into Link Text

  15. SEO Site ClinicWeb 2.0 - NYC Tread Lightly. Code Matters. • Less Is More • Code-to-Content Ratio • Page Weight/File Size • Embedded CSS, JS, Tables • Parallelize Page Resources • Minify & Compress Files/Images

  16. SEO Site ClinicWeb 2.0 - NYC Sample Site Review

  17. SEO Site ClinicWeb 2.0 - NYC Site Review - Yeticycles.com

  18. SEO Site ClinicWeb 2.0 - NYC Yeticycles.com - Keywords Home Page Title Tag:

  19. SEO Site ClinicWeb 2.0 - NYC Yeticycles.com – Google Cache

  20. SEO Site ClinicWeb 2.0 - NYC Yeticycles.com – Links

  21. SEO Site ClinicWeb 2.0 - NYC Yeticycles.com – Links

  22. SEO Site ClinicWeb 2.0 - NYC Yeticycles.com – Conclusion • All Flash Site w/No Content • Ignored Basic SEO – Title/Meta • Compete Very Well in IBL’s and Domain Age • Missing Great Opportunity to Grow Traffic

  23. SEO Site ClinicWeb 2.0 - NYC Drum Roll…..

  24. SEO Site ClinicWeb 2.0 - NYC Site Review – CDW.com

  25. SEO Site ClinicWeb 2.0 - NYC CDW.com - Keywords Home Page Title Tag: Rank Competition

  26. SEO Site ClinicWeb 2.0 - NYC CDW.com – Information Architecture

  27. SEO Site ClinicWeb 2.0 - NYC CDW.com – Page Speed/Crawlability • Lots of Excess Code • Embedded Scripting • Tables • Page Weight: 500kB • Code-to-Content Ratio Is Poor • Crawlability is Poor • Heavy Code & Large File Size Hinders Crawling

  28. SEO Site ClinicWeb 2.0 - NYC CDW.com – URL’s First Level Second Level Third Level

  29. SEO Site ClinicWeb 2.0 - NYC CDW.com – Content > Duplicate Content

  30. SEO Site ClinicWeb 2.0 - NYC CDW.com – Content > Keyword Density IT Products IT Services

  31. SEO Site ClinicWeb 2.0 - NYC CDW.com – Content > Heading Tags <h1> = 0 <h2> = 0 <h3> = 17 <h4> = 6

  32. SEO Site ClinicWeb 2.0 - NYC CDW.com – IP 73 Domains sharing the same IP Address

  33. SEO Site ClinicWeb 2.0 - NYC CDW.com – Links • 193,589 external links to this page • 377 links on this page

  34. SEO Site ClinicWeb 2.0 - NYC The Verdict…..

  35. Contact Information Bryan Boettiger + Founding Partner/VP Operations bryan@parallelpath.com Jon Aron + SEO Account Executive jon@parallelpath.com

  36. QUESTIONS? Interested in becoming a viaVerio Partner?Visit our booth (#136) or www.viaverio.com.

More Related