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mind-sky

Measuring What Members, Donors, and Advocates Won’t, Don’t or Can’t Tell You Using Your Website Alexandria Brown Bag February 17, 2011. www.mind-sky.com. Learning About Stakeholder Needs. What They Say They Want (or express interest in) What They DO.

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mind-sky

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  1. Measuring What Members, Donors, and Advocates Won’t, Don’t or Can’t Tell You Using Your Website Alexandria Brown Bag February 17, 2011 www.mind-sky.com

  2. Learning About Stakeholder Needs • What They Say They Want (or express interest in) • What They DO

  3. Behavioral Data CollectionTraditional Challenges • Cost/Logistical Considerations • Privacy Concerns

  4. Game Changers • Website Analytics • Social Media Metrics • Other Online Tools

  5. Website Analytics Help You Understand: • What Triggered Stakeholder Actions • What Are Their Interests • Whether You Met Their Expectations • Key Demographics

  6. Triggers To Action Wahoo, They Know Us! Partner Recommended OR Responded to Email/Tweet/FB Post OR Our PR is Working They Think We Can Be Helpful!

  7. Interests

  8. Did We Meet Expectations? Not Bad, They Stay A While . . . Are we meeting our goals for the blog? Many Wanted to Learn More About Our Conference Are some having trouble logging in to our Online Courses?

  9. Key Demographics Especially aroundNew York City. We have friendsin New York But not quite as popular in California. (Why Not?)

  10. Key Demographics • Leverage Email Blast Systems • Leverage Direct Marketing

  11. Keeping An Eye On Trends

  12. Factors That Affect Website Analytics • Your Goals / Objectives • Website Content, Organization, Structure • Website Media Mix • Outreach Tools & Strategy

  13. www.mind-sky.com David Hollender dhollender@mind-sky.com 571-366-9933

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