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Pop-Up Project: Dayton, Ohio

Pop-Up Project: Dayton, Ohio.

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Pop-Up Project: Dayton, Ohio

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  1. Pop-Up Project: Dayton, Ohio Why it’s important: The Pop-Up Project is a strategy in the Greater Downtown DaytonPlan, an economic development blueprint for downtown. The project has helped meet a number of key Plan goals. It’s created a more robust, vibrant downtown. It’s engaged the next generation of leaders in downtown to position it as an economic development priority for the long term. It’s created jobs and filled vacant store fronts.

  2. Pop-Up Project 101 • The Downtown Dayton Partnership (DDP) works with young professional volunteers from Activated Spaces to implement the Pop-Up Project. • Entrepreneurs and business owners can apply twice a year. • DDP staff and Activated Spaces volunteers select applicants and act as a broker between business owners and participating property owners. • Pop-Up Shop owners receive short-term leases, below-market-rate rent and business support from the DDP and Activated Spaces volunteers.

  3. Young Professionals Tackle Downtown Development Activated Spaces is a volunteer-led initiative spearheaded by young professional organizations Generation Dayton and UpDayton. A bustling downtown is extremely important to young people. Making downtown more beautiful and vibrant is a critical effort to attract and retain talented young people in the Dayton region.

  4. Pop-Up Project Objectives and Outcomes Objective: Fill at least 5,000 square feet of move-in ready spaces with new tenants while allowing local entrepreneurs try their business concepts at minimal risk while activating vacant first-floor space. Outcome: The program filled 10,285 square feet of storefront space in its first four phases while creating 21 jobs.

  5. Pop-Up Project Objectives and Outcomes Objectives: Transform previously vacant first-floor space and increase foot traffic downtown. Outcome: The Pop-Up Shops have resulted in dramatic changes to downtown spaces and created a more vibrant street culture. Pop-Up Shop Beaute Box before and after.

  6. Pop-Up Project Objectives and Outcomes Objective: Open at least one Pop-Up Shop downtown during each application phase. Outcome: Nine Pop-Up Shops have opened, with most phases resulting in two new businesses opening. Above: The Dayton Mayor has his nails painted a bright color during a grand opening event and fundraiser at Pop-Up Shop Beaute Box. Right: The women who participated in the first phase of the Pop-Up Project. Two of the three Pop-Ups, Peace on Fifth and Beaute Box, are still open downtown.

  7. Pop-Up Project Objectives and Outcomes Objective: Provide support for the Pop-Up Shops so that at least half of them sign longer-term leases. Outcome: Seven Pop-Up Shops are still in business. One expanded and a second shop is preparing to expand to a space that is nearly twice the size of its current location. Owners of the Pop-Up Shops Vintage Barbershop (above) and Sew Dayton (right) have signed longer-term leases.

  8. Pop-Up Project Objectives and Outcomes Objective: Make downtown a stronger, more vibrant hub to attract and retain young talent by bringing vacant spaces to life with art and businesses. Outcome: In the past year, downtown has seen a notable increase in new businesses and housing options. The Pop-Up Project, which has been featured in 38 positive news stories, is helping generate buzz about downtown. Pop-Up Shops All Pilates (above) and Peace on Fifth (right)

  9. Pop-Up Project Objectives and Outcomes Objective: Encourage business owners to launch their business downtown. Outcome: The Pop-Up Project is credited with helping downtown make big gains in retail space absorption: A DDP analysis of first-floor occupancy rates found that, from year-end 2010 to mid-January 2013, downtown experienced a net gain in first-floor occupancy of 17 percent. Just some of the retail businesses and restaurants that have opened since the launch of the Pop-Up Project are pictured.

  10. Perks for Pop-Up Shop Owners • • Shops launched in groups twice a year with media relations push by DDP • • Small stipend to offset lease costs for the first three months • • Tenants offered professional services support • • Approximately 3 ½ months from initial applicant solicitation to shop launch

  11. Professional Service Support for Pop-Up Shops • From Activated Spaces volunteers: • • graphic design • • retail / interior design • • business / financial planning • • organizing promotional events • From the DDP: • • marketing and PR • • grand opening event assistance • • inclusion in numerous communications • • participation in large downtown events • • connections to community resources

  12. The Pop-Up Shops! (as of June 2013 — more expected to open in fall 2013) Beaute Box (2) Sew Dayton (3) Green Baby (4) Vintage Barbershop (5) All Pilates (6) American Pi (7) Peace on Fifth 2 4 3 1 6 7 5

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