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المنظمون

السيدة / روز ماري موينز Ms. Rose Mary. المنظمون. FRANCHISING : A VECTOR FOR CREATING ECONOMIC ACTIVITY AND HEALTH R.M. MOINS Promotion & Training Manager French Franchise Federation. GUIDELINES Definition of franchising

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المنظمون

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  1. السيدة / روز ماري موينز Ms. Rose Mary المنظمون

  2. FRANCHISING : A VECTOR FOR CREATING ECONOMIC ACTIVITY AND HEALTH R.M. MOINS Promotion & Training Manager French Franchise Federation

  3. GUIDELINES • Definition of franchising • Origin and development of franchising in the world and in France • Why franchising creates economic activity • Factors of success

  4. Definition Franchising is a commercial development strategy based on an interdependant partnership between independent commercial entities, the franchisor and the franchisees

  5. Grounds of franchising • 3 major elements • The brand • The know-how • The assistance

  6. FRANCHISE 2007 FRANCHISOR’S GENERAL COMMITMENTS COMMITMENTS OF THE PARTIES • Develops & maintains the commercial and technical know how • Controls the respect of the concept by the franchisee • Makes sure thateachfranchisee respects his obligations and commitments

  7. FRANCHISE 2007 FRANCHISEE’S GENERAL COMMITMENTS COMMITMENTS OF THE PARTIES • Takes an active part in the life of the network • Does not competewith the network • Provides the franchisorwithoperational information • Keepsconfidentiality

  8. HISTORY • 1920 : starting off in the US • 1960 : development in the US • 1970 : development in Western Europe • 1980 : boom of the franchising and introduction in other parts of the world (Japan, Asia, Latin America & more recently the Middle East and Eastern Europe)

  9. FRANCHISING IN THE WORLD • EUROPE (Austria, Finland, France,Germany, Great Britain, Italy, • Netherlands, Portugal, Sweden, Turkey) • NORTH AMERICA (incl. Canada) • LATIN AMERICA (Argentina, Brazil, Colombia, Mexico) • ASIA (Hong Kong, India, China, Japan, Malaysia,Taiwan, Singapore) • PACIFIC (Australia, New Zealand) • AFRICA (South Africa, Egypt, Morocco)

  10. A FEW FIGURES In the world • Number of franchise brands : 28.000 (est.) • Number of franchisees : 1.300.000 (est.) • Turnover : 7.000 billion USD (est.)

  11. 1141 Franchisors IN FRANCE

  12. 45996 Franchisees IN FRANCE

  13. 75 Billion USD IN FRANCE

  14. HOW DOES FRANCHISING CONTRIBUTE TO CREATE ECONOMIC ACTIVITY ?

  15. 1. Franchising creates enterprises & employment • In France in 2007 • Franchising created : • • 2 500 franchised outlets (run by independent operators) • 100 franchisors • And over 25 000 direct employment

  16. 2. Franchising generates activity and wealth upstream of the distribution sector • Suppliers of the franchisors and franchisees • Construction, decoration, real estate…

  17. 3. Franchising generates turnover • French figures • 1994 : 38 Billion USD • 2007 : 75 Billion USD

  18. 4. Franchising opens up new market • Creating new markets : fast foods, fast servicing, beauty & personal care….

  19. 5. Franchising contributes to the modernization of certain traditional professions • Hotel industry, bakeries/pastry shops, flower shops, ....

  20. 6. Franchising is a formidable vector for export • A greater sustainability due to the nature of franchise network • National brands become world brands

  21. WHAT FACTORS EXPLAIN SUCH SUCCESS ?

  22. Well selected and motivated people • High level of professionalism • Strong values

  23. السيدة / روز ماري موينز Ms. Rose Mary المنظمون

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