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Digital Television (DTV)

Digital Television (DTV). December 31, 2006 is the deadline for conversion from analog to digital television broadcasting It couldn’t be met So George W. Bush extended it until February 17, 2009. DTV.

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Digital Television (DTV)

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  1. Digital Television (DTV)

  2. December 31, 2006 is the deadline for conversion from analog to digital television broadcasting • It couldn’t be met • So George W. Bush extended it until February 17, 2009.

  3. DTV • “Any technology that uses digital techniques to provide advanced television services such as high-definition TV (HDTV), multiple standard definition TV (SDTV), and other advanced features and services.”

  4. HDTV • Represents the highest pictorial and aural quality that can be transmitted through the air.

  5. SDTV • Standard Definition TV • Can be transmitted along with or instead of HDTV • 5 SDTV channels in the space of 1 HDTV channel

  6. What Happened? • Japan • Europe • United States

  7. DTV Formats

  8. Progress • 1998 – 24 stations • 2002 – 1315 stations • 2006 – 1698 stations

  9. Consumers • 12% of U.S. homes had an HDTV set in 2005 • Midsized TVs sold after March 1, 2006 must have a DTV tuner • Plug-and-play standard should eliminate need for set-top box • 90% of consumers have heard of HDTV

  10. Display Types • Direct-view CRT • Plasma Display • Liquid Crystal Display (LCD) • Digital Light Processing Projector • Liquid Crystal on Silicon

  11. Consumer • Male • 35-54 years old • $100,000 a year income

  12. Things to Ponder • Digital television will eventually replace analog transmission • DTV cost = $1500 • DTV picture is either perfect or not there • Only about 33% of households will be able to handle HDTV in 2006 • Manufacturers are the key

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