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What is a media kit?

What is a media kit?. @ katjapresnal @ wendyscherer # mediakit.

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What is a media kit?

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  1. What is a media kit? @katjapresnal @wendyscherer #mediakit

  2. It is a pre-packaged set of promotional materials of a person, company, or organization distributed to members of the media for promotional use or, in this case, as a dossier to brands and marketing firms to demonstrate why you, as a blogger, are a good investment for them.

  3. Paint a picture. What do you BRING?

  4. A Picture of Your Numbers Just the facts, Ma’am

  5. Traffic • Compete • Quantcast • Sitemeter • Blog Stats • Google Analytics • Ad Network stats

  6. Facebook • # fans - personal and business • Engagement • Likes • Comments • Shares • Photos/Videos uploaded • Demographics • Growth

  7. Twitter • # Followers • # Retweets • Influence Score & Reach • Twinfluence.com • Klout.com • Twitalyze.com • Tweetstats.com • Twitteranalyzer.com

  8. Link Love • bit.ly • Click through stats • Social mentions • Monitor links to your posts/blog • Monitor mentions of your posts/blog • Blog stats

  9. Rankings • Are you on any lists? • Listed on AllTop? Babble? • Aligned with Network?

  10. A Picture of Your Readers/Followers Oh right, the readers!

  11. Reader Demographics Age, Sex, Education, Geographical Location, Work Status, Income, Presence of Children, Home Ownership, etc., etc., etc. • Quantcast • Reader Surveys

  12. Reader Psychographics Psychographics/Lifestyle - What are your readers like? what are their passions? • Quantcast • Reader Survey

  13. Beyond the Numbers Sometimes, it’s the little things.

  14. You’re more than a number.

  15. You’re more than a number. • Ambassador? • Have you been part of any campaigns? Events? • What experience do you have? • Recommendations & Referrals • What are your passions? Interests? Focus? • Where have you guest blogged? • Affiliation • Member of communities • Blogger networks • Offline affiliation - organizations, etc. • Media clips (online & offline) • Photos of you

  16. Make a splash • Visuals - Quick Read • Tell the story; be convincing • Make it attractive; clean • Get testimonials & recommendations • Be clear • Be confident

  17. Examples AD SALES FOCUSED • http://www.abdpbt.com/mediakit • http://ads.apartmenttherapy.com/sales/ApartmentTherapyMediaKit.pdf • http://simplemom.net/wp-content/uploads/2010/09/SLM-media-kit.pdf NON AD SALES FOCUSED • http://www.skimbacolifestyle.com/katja-presnal-skimbaco

  18. Get the presentation and email with questions…. wscherer@socialstudiesgroup.com Katja.presnal@skimbaco.com

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