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Socio-Cultural and Environmental Theories of Health Behavior Change

Socio-Cultural and Environmental Theories of Health Behavior Change. What is a Social/Environmental Context?. The frame that you place your life picture The forces that influence the way in which you develop

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Socio-Cultural and Environmental Theories of Health Behavior Change

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  1. Socio-Cultural and Environmental Theories of Health Behavior Change

  2. What is a Social/Environmental Context? • The frame that you place your life picture • The forces that influence the way in which you develop • The backdrop for the development of your unique set of beliefs, attitudes and behaviors

  3. Social Cognitive Theory (SCT) • An offshoot of behaviorism • Components of SCT • Individual characteristics • Environmental factors • Reciprocal determinism

  4. Examples of SCT • A 16 year-old girl Maria • A 14 year-old boy Joe • A 65 year-old man David

  5. The Individual Characteristics of SCT • Self-Efficacy • Behavioral Capability • Expectations • Expectancies • Self-Control • Emotional Coping

  6. Environmental Factors of SCT • Vicarious Learning • Situation • Reinforcement • Reciprocal Determinism

  7. Using SCT • Let’s try the theory

  8. Critique of SCT • Very Complex • Theory has gone through a shift from an emphasis on behavioral variants to self-efficacy

  9. Social Network Theory (SNT) • Individual personal characteristics are not so important to understanding behavior • What is important is what occurs between people that is important • Friendships • Family connections • Professional relationships

  10. SNT Issues • Who is in a person’s network • The frequency of interactions between people in the network • The types of interactions between people in the network • Differences in relational roles • Leaders • Followers • Planners • Are there groups or cliques that control the social network?

  11. Network Qualities • Centrality vs. marginality of individuals in the network • Reciprocity of relationships • Complexity or intensity of relationships • Homogeneity or diversity of the people in the network • Communication patterns in the network

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