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Professor: Charlie Trappey Team member: 9631533 王培凌 9631523 李侃紋 9631512 洪雅涵 9631531 危芷燕

Check Fun, is it fun? The customer satisfaction of Check Fun. Professor: Charlie Trappey Team member: 9631533 王培凌 9631523 李侃紋 9631512 洪雅涵 9631531 危芷燕. Agenda. Introduction Literature Review Hypothesis Research Method The Questionnaires Results & Discussion.

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Professor: Charlie Trappey Team member: 9631533 王培凌 9631523 李侃紋 9631512 洪雅涵 9631531 危芷燕

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  1. Check Fun, is it fun?The customer satisfaction of Check Fun Professor: Charlie Trappey Team member: 9631533王培凌 9631523李侃紋9631512洪雅涵9631531危芷燕

  2. Agenda • Introduction • Literature Review • Hypothesis • Research Method • The Questionnaires • Results & Discussion

  3. Introduction(Taiwan) • Date: 2007 August • The first store: NTNU branch in Taipei • Service: Rent Box

  4. Inside

  5. In Japan and HK Hong Kong Checker Depot 格仔鋪 Japan Boxes Shop China King Box

  6. Concept • The main concept is “share rent” It costs you only $1358-$1858 to rent a box

  7. Location

  8. Business model

  9. Target customers

  10. Competitor-Art Collec

  11. Competitor-Art Collec

  12. Competitor-Art Collec

  13. Motivation Surrounding by many new competitors How can Check Fun beat them? How can Check Fun win customer loyalty?

  14. Literature Review • Perceived performance is defined as beliefs regarding the products attributes, levels of attributes, or outcomes. ( Calotte, Woodruff, and Jenkins 1987) • Performance as a direct antecedent of satisfaction (e.g, Oliver 1980; Oliver and DeSarbo 1988) • Customer satisfaction is widely recognized as a key influence in the formation of consumers' future purchase intentions (Taylor and Baker, 1994)

  15. Satisfaction Loyalty Literature Review • Customer loyalty as been and continues to be defined in some circles as repeat purchasing frequency or relative volume of same-brand purchasing (Tellis, 1988). In Oliver(1997) • In Oliver’s six representations of satisfaction and loyalty suggests that satisfaction is an ingredient of loyalty but only one of its components

  16. H3 (+) • Perceived performance • Staff Service • Environment • Product H2 (+) H1 (+) Overall Satisfaction Customer Loyalty Hypotheses Perceived performance is positive related to customer loyalty Perceived performance is positive related to customer satisfaction Customer satisfaction is positive related to customer loyalty

  17. Randomly select our samples on the internet or interviewed the shoppers in Check Fun Collect totally 97 samples and 44 samples are valid 23% 77% Sample Data The distribution of sex The age of samples

  18. Sample Data • The samples are mostly students with disposable income arranged from NT5,001 to NT 10,000

  19. Sample Data The frequency of visiting Check Fun is about once a month Most of the customers do only window shopping

  20. Analysis and Research Finding • Evaluate the data collected with five point Likert Scale • Average the quantified figures in each segment

  21. Analysis and Research Finding • ANOVA of model 1 • The sample regression of model 2

  22. Discussion and Conclusion • Reasons of low repurchase intention • Check Fun is a disorganized store • The products do not have a theme • Customers can always find cheaper products on the Internet • Comments • Improve the quality control • Select more interesting goods • Do more classification • Mark the price more clearly • Make a clearer positioning

  23. Thanks for listening

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