1 / 10

Knowledge outcomes

Knowledge outcomes. Review the impact of technology on countries, regions and organisations. Outline the development of the internet – potential and pitfalls. Impact of IT on industries – threats and opportunities The impact on organisational strategies - changing strategies

berit
Télécharger la présentation

Knowledge outcomes

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Knowledge outcomes Review the impact of technology on countries, regions and organisations. Outline the development of the internet – potential and pitfalls. Impact of IT on industries – threats and opportunities The impact on organisational strategies - changing strategies IT impact on customers and suppliers Internal organisational responses to IT

  2. Technology's Future The closest historical precedent for what's happening now is the PC revolution of the late 1970s and early 1980s. Before the PC, computers were the province of technical druids in giant corporations and government offices. Then with Apple Computer Inc. (AAPL )'s Macintosh and IBM's PC, the tech industry underwent a huge market-expanding shift. Computers began to show up on the desktops of everyone from schoolchildren to small-business owners. The result was seismic change. Microsoft, Intel, and Dell became the new leaders, while dinosaurs like Digital Equipment became extinct. Now, with rapid diffusion of technology into emerging economies, the industry is again reaching a huge new audience. And a new generation of companies will try to knock the leaders of their perch.

  3. The challenges of succeeding in emerging markets are forcing the Western powers to come up with bold new strategies. "The pattern in the past was to sell the same stuff to the same kind of customers. But that won't work, and it has to change. What's required is a fundamental rethinking of how to design products and make money." C.K. Prahalad (2004)

  4. Marketing Mix Place Product Promotion Price

  5. It may turn out that patience is the most important attribute for tech companies trying to get things going in emerging markets. IBM, after all, has been in Brazil for 87 years. Hewlett-Packard has spent three years establishing pilot programs in India and South Africa, and, finally, they're starting to yield products and to improve the lives of the locals.

  6. The IES survey found there is no universal ‘best way’ to take advantage of remote eWork opportunities. Solutions depend on a range of variables, including the type of function involved, whether the move is part of a rationalisation or a growth strategy, and the local culture and tradition of work organisation. Scandinavian employers tend to prefer trust-based solutions, involving employees working at a distance. In Southern Europe, the strong tradition of informal networking makes an eOutsourcing solution the favourite option. In Central and Eastern Europe, eWork can be seen as part of the catch-up process by which transitional economies find their place in global markets.

  7. ERP system modules Source:Shehab et al. (2004) Enterprise resource planning Business Workforce planning Payroll and benefits Training and development Source:Process Management Journal, Volume 10 Number 4 pp. 359-386

  8. Questions Outline the positive and negative aspects of the internet. Assess the impact of changing technology on: - the computer industry • the communications industry Explain how firms could integrate technology into their operations and assess the implications of employing technology.

  9. References Prahalad,C.K. (2004) The Fortune at the Bottom of the Pyramid Grow,Brian and Bush,Jason (2005) Hacker Hunters,www.businessweek.com Zeller,Tom (205) The Internet's Future? It Depends on Whom You Ask,nytimes.comJanuary 10 O’Brien, Timothy (2005) King Kong vs. the Pirates of the Multiplex, nytimes.com,August 28 Hamm,Steve, Kripalani, Manjeet, Einhorn, Bruce and Reinhardt ,Andy (2004) Tech's Future , www.businessweek.com, SEPTEMBER 27 Kotler, Philip and Armstrong, Gary (1987) Marketing, Prentice Hall eReady regions set to exploit eWork economy (2003), www.employment-studies.co.uk DaSilva,Peter (2005) A Techie, Absolutely, and More,www.nytimes.com, August 23 Wayne, Leslie(2003) Motorola's Chief to Step Down,www.nytimes.com,20 September Murdoch's Web Gambit OCTOBER 10, 2005 http://www.businessweek.com/magazine/content/05_41/b3954044.htm Fass, Allison (2001) Online Archive for Coke Advertising, www.nytimes.com, December 10 Hays, Constance (2004) What Wal-Mart Knows About Customers' Habits, www.nytimes.com, November 14 Tag Team: Tracking the Patterns of Supermarket Shoppers http://knowledge.wharton.upenn.edu/article/1208.cfm A Tag Too Far (2005)www.humanresourcesmagazine.com/news/index.cfm?fuseaction=fulldetails&n ewsUID=adad6679-eac3-4fab-994f-2ec17c528b0b Ball,Kristie (2001) The use of human resource information systems: a survey, Personnel Review, Vol.30 No. 6 pp. 677 – 693 ShehabE.M, Sharp,M.W., SupramaniamL., and Spedding,T.A. (2004) Enterprise resource planning Business Process Management Journal, Volume 10 Number 4 pp. 359-386 Katie, Hafner (2004) Customer Service: The Hunt for a Human, www.nytimes.com, December 30 Rivlin, Gary (2004)Who's Afraid of China?,nytimes.com, December 19

  10. Handouts Purslow, Neil (2000) Video Record of Competence – TENNECO-WALKER (UK) ,Competency and Emotional Intelligence,vol.7, no.4,pp.6 All aboard the online express,EMPLOYEE DEVELOPMENT BULLETIN 134 FEBRUARY 2001 Rivlin, Gary (2004)Who's Afraid of China?,nytimes.com, December 19 Imperial’s domain lets the customer rule, Marketing Week, June 27, 2002 Perry, Caroline and Roche, Richard (2005) Consumers and e-tail begin to click, Marketing Week, April 14

More Related