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Engaging the Private Sector Executive Summary Freight Partnership V, Aug 2, 2013

Engaging the Private Sector Executive Summary Freight Partnership V, Aug 2, 2013 Jocelyn Jones, FHWA Resource Center 410/962-2486, jocelyn.jones@dot.gov. Freight and Our Quality of Life. Freight. Source: NJ Motor Truck Association. Executive Summary Takeaways. Why to Engage?

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Engaging the Private Sector Executive Summary Freight Partnership V, Aug 2, 2013

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  1. Engaging the Private Sector Executive Summary Freight Partnership V, Aug 2, 2013 Jocelyn Jones, FHWA Resource Center 410/962-2486, jocelyn.jones@dot.gov

  2. Freight and Our Quality of Life Freight Source: NJ Motor Truck Association

  3. Executive Summary Takeaways Why to Engage? Who to Engage? When to Engage? How to Engage? • One Day Workshop • To help establish or strengthen relationships with the private sector • Discuss the value freight stakeholders add to the process • Apply tools/resources to identify stakeholders • Develop an action plan

  4. Why Engage the Private Sector? • Engaging the Private Freight Community is part of your public involvement activities • Understand your objectives • Understand private sector priorities and motivations • Early and continuing process • Inform stakeholders • Allow opportunity for feedback • Building relationships

  5. Engaging the Private Sector is Public Involvement • Stakeholders get involved when they understand the value of their input (but don’t ask for data or money in initial meetings). • Public involvement activities often take place outside of the office. • Interested parties identified in statewide and metro planning regulations include: freight shippers & providers of freight transportation services § 23 CFR 450

  6. MAP-21: State Freight Advisory Committees • US DOT must encourage each state to establish a freight advisory committee • Committee must consist of representative public and private sector stakeholders, including the state DOT, local governments, freight carriers, shippers, ports, freight industry workforce and freight associations • State freight advisory committees must: • Advise state on freight-related priorities, issues, projects, and funding needs • Serve as a forum for state transportation decisions impacting freight mobility • Communicate and coordinate regional priorities with other organizations • Promote information sharing between the public and private sectors on freight issues • Participate in the development of the state freight plan

  7. Who To Engage? • Understanding stakeholders means understanding supply chains.

  8. Examples of Freight Stakeholders • Shippers and receivers • Carriers – all modes • Service providers • Terminal facility operators • Warehouse and industrial developers and operators • Neighborhoods/Communities • Universities • Government Agencies • General Public

  9. Different Stakeholders, Different Perspectives

  10. When to Engage? Integrate Freight Considerations Throughout Project Development • Planning • Environmental Analysis • Design • Construction • Operations and Maintenance • Asset Management

  11. How to Engage? • Public Involvement Techniques • Passive Engagement (information exchange, “getting to know each other”) • Active Engagement (collect information/input) • Institutional Engagement (integrated) AWARE INFORMED INVOLVED

  12. “Passive” Engagement Build awareness, formally and informally: • Networking (conferences, luncheons) • Educational seminars • Regional business coalitions • Roundtables • Go to Private Sector Association Meetings • Visit Facilities • DOT travel advisories via email (construction, weather alerts, special events)

  13. Active Engagement Seek input through a defined processes: • Interviews / surveys • Focus groups • Freight forums • Social media

  14. Institutional Engagement A standing body or practice: • Freight advisory groups • Freight quality partnerships • Standing focus group • Market research activities

  15. Short-term Projects • Short-term/smaller scale projects can help sustain involvement and bridge the gap while longer-term projects are in process • These are oftendone by local governments Examples: intersection improvements, signal timing, intermodal connectors, improving signage, reviewing truck routes, curb management, parking enforcement

  16. Common Attributes of Success • Sense of purpose/demonstrate value • Credible leadership • Innovative approaches keep interest • Reinforce the importance of input • Take an outcome focused approach • Don’t over promise

  17. Related Resources HOFM website: http://www.ops.fhwa.dot.gov/freight/index.cfm • Engaging the Private Sector in Freight Planning Workshop and Guidebook • Keeping the Global Supply Chain Moving DVD • Talking Freight, including July 2011 archived session • Presentation and Fact Sheets to Educate Freight Stakeholders on the Transportation Planning Process (not available online) NCFRP Reports (Report 13, Report 14) NCHRP Reports (Synthesis 320, Report 570, Report 594)

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