1 / 5

Creating Successful Advertisements

Creating Successful Advertisements. Basic advertising and marketing principles. What a Good Ad Does…. Attracts readers attention Is easy to read “ if you have a hard time reading it, your customer won’t read it! Guides the readers eye through the ad

bernad
Télécharger la présentation

Creating Successful Advertisements

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Creating SuccessfulAdvertisements Basic advertising and marketing principles

  2. What a Good Ad Does… • Attracts readers attention • Is easy to read “if you have a hard time reading it, your customer won’t read it! • Guides the readers eye through the ad • Stimulates visualization for the reader

  3. Create Effective Ads… Good Ad • Simple layouts - well organized • Use a dominant element and a prominent well-written headline • Use WHITE SPACE separation • State a range of prices or features • Urge action - Buy now! Bad Ad

  4. Features of a Good Headline… • Target your audience with a message • Use Features vs. Benefits • Less is more - keep it simple • Make statements(don’t ask questions)

  5. Size and Frequency… • Size does not always matter • Don’t put “all your eggsin one basket” • Advertise consistently especially in slower economy • Plan your advertising campaign combine Print/Online

More Related