1 / 12

Tourism in Angus Millie Clarke, Angus Council Sector Officer – Tourism

Tourism in Angus Millie Clarke, Angus Council Sector Officer – Tourism. What is tourism worth to Angus?. Source: STEAM Tourism Economic Impact research for Angus 2016. Spend of £27 million on accommodation. Angus Visitor Survey 2016/17. 612 responses

bernadetter
Télécharger la présentation

Tourism in Angus Millie Clarke, Angus Council Sector Officer – Tourism

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Tourism in Angus Millie Clarke, Angus Council Sector Officer – Tourism

  2. What is tourism worth to Angus? Source: STEAM Tourism Economic Impact research for Angus 2016 Spend of £27 million on accommodation

  3. Angus Visitor Survey 2016/17 • 612 responses • Insight into current visitors to Angus • Benchmark for visitor satisfaction • Can help to inform product development and marketing campaigns

  4. Angus Visitor Profile 41% of visitors aged 35-54 Source: Angus Visitor Survey 2016-2017 61% of visitors visited attractions

  5. What attracted visitors to come … Information Sources • Before visit 63% used at least one source – word of mouth and websites most common • During visit 51% used at least one source – free brochures / guides and visitor information centres most popular information sources

  6. Visitor Satisfaction Customer service Overall impressions

  7. Golf tourism in Angus • £20m economic impact • 868 jobs • 67% of visitors are from Scotland • 8% rest of UK • 24% overseas • 55% of visitors stay overnight • 7% female

  8. Tourism Opportunities & Support • Marketing – Visit Angus, Carnoustie Country and Scotland’s Tay Country • Product Development – trade and consumer • Training and support – World Host and DTS • One-to-one meetings and advice • Regular, robust information – Enewsletters, industry meetings and events • Work with VisitScotland

  9. Visit Angus • Destination Marketing Campaign to raise awareness of Angus • Varied communication channels • Business engagement key to campaign success • Promotional opportunities • Toolkit available

  10. The Open – 15-22 July • Economic/business opportunities – pre, during and post event • Toolkitavailable • Ambitious target of 185,000 spectators • Troon 2017 173k spectators / £63 million • Global TV audience of hundreds of millions • Golfers also eat/visit/explore

  11. Leadership • Strong leadership and collaboration across the sector is important • The Angus Tourism Cooperative was formed in August 2017 • Businesses working together to improve the Angus tourism offer and promote the area as a visitor destination   • One voice for tourism businesses • A forum to network and collaborate • Carnoustie Country Golf Leadership Group working together to develop a business plan

  12. Thank You! Questions?

More Related