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Memory Game

Memory Game. SQR BTM DXT RGF. ABC SOS PMS IRS. Women in the community with personal breastfeeding experience who provide information and support to other mothers. “That’s what it’s all about…moms helping moms.”

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Memory Game

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  1. Memory Game SQR BTM DXT RGF ABC SOS PMS IRS

  2. Women in the community with personal breastfeeding experience who provide information and support to other mothers. “That’s what it’s all about…moms helping moms.” WIC Peer Counselor Who Are BreastfeedingPeer Counselors?

  3. The Power OfMother-to-Mother Connection

  4. Serve as a model for breastfeeding Establish a connection with families Help mothers manage common concerns Provide ongoing encouragement Offer breastfeeding help outside the usual workday Fill the gap in services after hospital discharge for seamless continuity of care How Peer Counselors Help

  5. Texas Breastfeeding RatesHouston Health and Human Services Department 8,542 248  Start of PC Program

  6. Texas WIC Project 76 Outreach Health Services

  7. Are Peer Counseling Programs Effective With Diverse Population Groups? EXTRA! Peer Counseling Works!

  8. In-depth interviews with State and local management staff and peer counselors Participation from all geographic regions Representation from varied program types WIC programs that currently provide peer counseling WIC programs that do not WIC programs that discontinued peer counseling Non-WIC programs that provide peer counseling Curriculum assessments of WIC and non-WIC peer counseling programs Research With WIC Programs

  9. Understand perspectives of both management and direct services staff about peer counseling program management Identify barriers and motivators for implementing and sustaining peer counseling programs Determine internal WIC barriers to integrating WIC peer counseling with hospitals and other community partners Research Objectives

  10. Isolate factors that contributed to the demise of peer counseling programs within WIC Uncover factors perceived to contribute to successful programs Define requisite training needs for WIC staff to support successful implementation and maintenance Define requisite skills and training needs for peer counselors Research Objectives

  11. Diverse program administration models Factors contributing to success Leadership Support from management and local staff Standardized training for PCs and other WIC staff Appropriate supervision Funding for breastfeeding coordinators Retention Ongoing funding Current Programs In WIC

  12. Barriers Lack of funding Limited time and availability of trained staff Low caseload Lack of support from WIC staff Language differences Limited or inadequate supervision of staff Inadequate peer counselor recruitment and retention Current Programs In WIC

  13. Barriers to initiating a program Initial and ongoing funding Selection of program sites/rural areas Program coordination Required personnel State and local level support Recruitment of peer counselors Training curriculum Lack of partnerships in the community WIC Programs That DoNot Offer Peer Counseling

  14. Factors that contributed to demise Control relinquished to local agencies Reliance on volunteer peer counselors Departure of program “champions” Lack of funding No designated program manager WIC Programs ThatDiscontinued Peer Counseling

  15. To reinstate peer counseling, States want “Train the trainer” programs for staff Help with policies that support peer counseling Funding to implement and sustain the program Information on realistic program oversight: time needed, staffing, job descriptions, recruitment, retention, and staff supervision WIC Programs ThatDiscontinued Peer Counseling

  16. WIC staff believe Peer Counseling: Improves breastfeeding initiation rates Increases duration rates Supports the WIC team Improves WIC enrollment and participation Generates appropriate referrals Common Beliefs About Peer Counseling

  17. Longer durationof their own breastfeeding Satisfaction of helping other mothers New job skills Professional growth Benefits To Peer Counselors

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