html5-img
1 / 39

2006

Board Meeting. 2006. Agricultural Tyres CGS Neumáticos Ibérica Sales 2006. CGS Neumáticos Ibérica. Sales seasonal curve YTD by moth. Budget 62,52 Real 62,07. CGS Neumáticos Ibérica. Sales seasonal curve YTD units. Budget & Real 99,45%. CGS Neumáticos Ibérica.

bethany-russo
Télécharger la présentation

2006

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Board Meeting 2006

  2. Agricultural Tyres CGS Neumáticos Ibérica Sales 2006

  3. CGS Neumáticos Ibérica Sales seasonal curve YTD by moth Budget 62,52 Real 62,07

  4. CGS Neumáticos Ibérica Sales seasonal curve YTD units Budget & Real 99,45%

  5. CGS Neumáticos Ibérica Sales seasonal curve YTD NNS Budget & Real 96,41%

  6. CGS Neumáticos Ibérica Units Ytd 06 Neumáticos Ibérica

  7. CGS Neumáticos Ibérica Fc 7+5 & Budget Ibéria

  8. CGS Neumáticos Ibérica CO Front CO- Price level too high against cheap competition Bias CO- 9,5 24 bud-110 sales 0 overruled budget row crop radial 345/85R48 bud-229 sales 16 overruled budget SE Bias 16,9 - 28 bud-90 sales-0 16,9 - 30 bud-300 sales-0 NO Availability 13,6 - 36 bud-69 sales-0 Radial No tyres in 6 month in 38”. Difference BUD&FC= - 435 tyres 18,4 R 30 - 400 tyres Product sales problems

  9. CGS Neumáticos Ibérica FC 7+5 P/L See the exel file

  10. CGS Neumáticos Ibérica How to achieve the figures forecast ? • We need to receive tyres constantly, our customers are willing to buy. • The level of MTP prices should be kept. • After a long hot and dry period customers will have to purchase tyres because of premature wearout.

  11. CGS Neumáticos Ibérica Recycling System Spain: Signus • Sign the contract in September • Start October 2 • Increase the price per tyre and dimension • We need to change the invoices

  12. Agricultural Tyres CGS Neumáticos Ibérica Price Increases

  13. CGS Neumáticos Ibérica Price increases

  14. Agricultural Tyres CGS Neumáticos Ibérica Competitors

  15. Competitors premium brand MICHELIN Exelagri - Chain the important agro dealer (65) No increase of prices since July 2005 Organization: 20 people in the field (all employed) 6 people internal Discount Actions withoutTyres Very strong marketing action with BF Goodrich

  16. Competitors premium brand TRELLEBORG Summer end user campaign Sales policy: Making every discount according to customers needs. Our distributors were Trelleborg distributors. Some difficulties in sales. Organization: 6 people in the field ( all employed ) 6 people internal

  17. Competitors premium brand GOOD YEAR Huge problems in sales Technical problems in OE last year Their customer service policy last year was terrible The market knows the sales situation of the agriculture division Very aggressive discount campaign New staff organization in September ( Commercial division GY-Dunlop ) Organization : 6 people in the field ( all employed ) 8 people internal

  18. Competitors premium brand FIRESTONE The number one in premium brand sales ( Big recognition brand ) The most important market penetration, big customer base. Sales through AGRI-POINT - Chain agro specialist ( 146 dealers ) FIRSTSTOP - Chain no agro specialist ( 360 dealers ) Big summer campaign to end user Organization : 10 people in the field ( all employed ) 10 people internal

  19. Competitors quality brand TAURUS and BFGOODRICH Taurus No increase the prices since July 2005 Technical production problems. No product availability Will probably be be substituted by BFGoodrich BFG Fast extension of Radial range Big brand image campaign Increase of competence in the future Organization: same that MI ( all products )

  20. Competitors quality brand ALLIANCE Very good range of sizes. The management is entrusted to 6 distributors. No correct price policy. (Too many price increases in short time) Get quickly in premium brand. Market does not understand.

  21. Competitors quality brand BKT They increase the weight in the market Fast extension of range also in Radial. Extremely competitive price level. The management is entrusted to 6 distributors. Organization: 4 people in the field ( employed ) 3 people internal

  22. Agricultural Tyres CGS Neumáticos Ibérica Actions

  23. CGS Neumáticos Ibérica Distributors Influence Area PONTEVEDRA Gane VIZCAYA GUIPUZCOA ASTURIAS LA CORUÑA LUGO CANTABRIA Tello LEON ALAVA NAVARRA BURGOS GERONA Gases SE ORENSE HUESCA LÉRIDA Huecha LA RIOJA PALENCIA BARCELONA SORIA ZARAGOZA ZAMORA VALLADOLID SEGOVIA Antoraz Sasam MENORCA TARRAGONA GUADALAJARA SALAMANCA AVILA TERUEL MADRID CUENCA TOLEDO CASTELLON CACERES MALLORCA Vargas IBIZA VALENCIA Guerrero FORMENTERA CIUDAD REAL ALBACETE BADAJOZ ALICANTE CORDOBA JAÉN MURCIA Altiplano HUELVA SEVILLA Lorente ALMERIA GRANADA MALAGA CADIZ ISLAS CANARIAS CEUTA MELILLA

  24. Create the future in the Conti Premium Club CGS Neumáticos Ibérica Conti Premium Club

  25. CGS Neumáticos Ibérica Conti Premium Club Requirements for Conti Premium Club • A fully commited team Team with high spirit • Reorganisation to widen dealer base • Full support for Conti Brand • Acceptance of Team Rules • Team Organization as regional distributors

  26. CGS Neumáticos Ibérica Conti Premium Club Goals Strong improvement of sales channels with special focus on • Tyres dealers • Tractor dealers • End users

  27. CGS Neumáticos Ibérica Conti Premium Club Tyre Dealers • Distributors salesman specialist in agro products • Support CGS to create an extended dealer database per region • Use Data base to regionally inform dealers customers • CGS supports open house activities • CGS supports with technical agricultural training courses • Create the Conti Agro image in the field • Advertisement in Agricultural Magazine

  28. CGS Neumáticos Ibérica Conti Premium Club Tractor Official Dealer • Agreement with tractor manufactures (see the letters) • CGS supports with technical agricultural training courses • Service (breakdown service) • Combined events (fairs, open centres) • Following through CGS + Distributors sales rep. visit

  29. Link Net CGS Net O.E. CGS Neumáticos Ibérica Conti Premium Club Presentation CGS & Dealers OE

  30. CGS Neumáticos Ibérica Conti Premium Club Tractor Official Dealer Already working Total: 420 new Dealers Soon open

  31. Increase of end user date base through: Distributors date base Tractor end users (agreement with manufactures) Conti Agro Club OE presence important for support Excellent and fast customer service Product demonstration with tractor dealers Open House at tyre dealers CGS Neumáticos Ibérica Conti Premium Club End Users

  32. Agricultural Tyres CGS Neumáticos Ibérica GGS Iberica

  33. CGS Neumáticos Ibérica Organization chart

  34. Agricultural Tyres CGS Neumáticos Ibérica Customer Service/OE Business

  35. CGS Neumáticos Ibérica Customer Service / Product support Develop the Customer Service dpt. CGS Ibérica ( CO,SE,BA,MI,MI ind ) Technical support : Agricultural Customer Tractors/Harvesting machinery dealers Customer Service dpt.( CGS Ibérica-CGS cental BU ) Improve quality of the product ( CGS Ibérica-CGS central BU ) Product Manager – Product support: Commercial sales force Agriculture dealer and cooperatives Official dealers (Claas/NH/D-F..) Official Dealers OE: Claims Support Link between Wholesalers and Official Dealers

  36. Agricultural Tyres CGS Neumáticos Ibérica Other items

  37. CGS Neumáticos Ibérica Outstanding payments days

  38. CGS Neumáticos Ibérica Necessities from the company To create a good future we request the following: • Deliver constant high level quality in products • Enhance the supply situation • Support from Prague (e.g. Controlling) • Create a good team spirit in Mitas company

  39. CGS Neumáticos Ibérica Gracias

More Related